Best Casino Affiliate Programs in the UK 2023

Posted by Flytonic on January 8, 2023 in Affiliate Programs

By showcasing and promoting on your website only fully regulated and licensed gaming sites, you separate yourself and your affiliate website from other sites that just promote any online casino. It’s for this reason you should only join reliable online casino affiliate programs in the UK.

Keep in mind that your website visitors deserve to be shown casino websites that you will also be glad to play at yourself. With this in mind, you will be able to present them with the most trusted and established gambling sites and their respective best affiliate programs in the UK.

One of the main benefits of promoting any of the online casinos listed below is that you will have unlimited access to a highly experienced team from the following Casino affiliate programs for UK players.

After reviewing different casino programs for affiliates, we have created a list of the best gambling affiliate programs available for UK affiliates. We have ranked these affiliate programs based on the performance of each over the past few years. Also, we regularly update the list to make sure we only feature the best affiliate programs. Besides the money, we have also seriously considered the reputation of the online casinos that we promote. Essentially, we also partner with affiliate programs demonstrating fair play, ethical standards, and respect.

Casino Affiliate Programs in the UK

Gambling & Casino Affiliate Programs in the UK

We have prioritized online casino affiliate programs for UK players, but we have also listed some of the programs that promote other gaming sectors like bingo, betting, and sports. Moreover, these affiliate programs also accept players from other countries. This gives you a better chance of good results.

We have composed a list of the best gambling affiliate programs for you! Here at, we partner with the biggest online brands to help them get new players.

Casino Affiliate ProgramTop Casino BrandsCommission
Betsson Casino Affiliatebetsson, betsafe, Nordicbet, StarCasino, CasinoEuro, JallaCasino, CasinoWinner, Jackpot247, LiveRoulette, Loyal Casino, NorgesAutomaten, RaceBets, Suomiarvat, SuperCasino,, Casino.dkRevenue Share – 5 – 50%
Kindred Casino AffiliateCasinoHuone, Roxy Palace Casino, Unibet Casino, iGame Casino, Maria Casino, 32Red CasinoRevenue Share – 20% to 35%
Rewards AffiliatesCasino share, zodiac casino, Yukon Gold Casino, Villento Casino, Luxury Casino, Casino Action, UK Casino Club, Grand Hotel Casino, Colosseum Casino, Grand Mondial Casino, Golden Tiger Casino, Casino Kingdom, Challenge Casino, Phoenician Casino, Quatro Casino, Musical Hall CasinoRevenue share – 25%-35%
William Hill AffiliatesWilliam Hill Casino, 21NOVA, EURO GRAND, William Hill Sportsbook, William Hill Bingo, William Hill Poker, William Hill Vegas, William Hill GamesRevenue Share 30% -50%
Bet365 AffiliatesBet365 casino, Bet365 bingo, Bet365-New Jersey, Bet365-Denmark, Bet365 Poker, Bet365 Mexico, Bet365 Games, Bet365 Sportsbook & RacebookRevenue share – 30%
Casumo AffiliatesCasumo casinoRevenue Share 25% – 45%
Dunder AffiliatesDunder CasinoRevenue Share 25% – 45%
PlayFrank AffiliatesPlay Frank CasinoRevenue Share 25% – 40%
Mr. Green AffiliateWinning Room, Vinneri Casino, Vinnarum Casino, Redbet Sports, Redbet Casino, Mr. Green Sportsbook, Mr. Green Denmark, Mr. Green Casino, Mama Mia Bingo, BertilRevenue Share: 25%-45%
EGO Gaming AffiliatesRedKings, BetRedKings, Casino RedKings, BGRoomRevenue Share: 20 – 50%
Rank AffiliatesCasino Grosvenor, Mecca Casino Slots, and Mecca Bingo OnlineRevenue Share: 25% – 35%
Tau Affiliate ProgramZinga Bingo, Hunky Bingo, Secret Slots, Slots AngelRevenue Share: 30%-45%

How Much Do Casino Affiliates Earn?

Technically speaking, casino affiliates earn over $20,000 each month if they rank well for the big search volume keywords.

Yes, this means some casino affiliates earn more money than even the top government officials in the UK.

Super Affiliate Earnings

Super affiliate earnings are those casinos or gambling marketers who earn over $100,000 per month.

It’s challenging to consider someone to be a successful affiliate marketer if they become super affiliates based on the generated revenues because a single marketer cannot match up this category.

Super affiliates run a site that many other affiliates in the gambling industry already know. They focus on building great sites that will earn them a good commission.

What is A Casino Affiliate?

A casino affiliate is a marketer who drives traffic to casino operators. Affiliates are a crucial part of the virtual gambling industry. Affiliates are a crucial part of the online casino industry. Since gambling affiliates can quickly drive greater traffic levels to casino operators. The gambling sites offer huge commissions to attract new affiliates and retain the most successful gambling affiliates.

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Commission Plans and Affiliate Revenue Models

There are three popular types of commission plans you can receive from gambling operators.

What is the Rev Share?

Rev Share is a continuing partnership, where you can persistently receive profits for the time that the players you have redirected to the casino keep players.

Rev Share is the short form of Revenue Share; revenue share offered by most of the online casino affiliate programs ranges from 25% to 25%.

The rev share model would be the best revenue model when driving online casino players to gaming sites.

What Does CPA Mean?

CPA is the short form of Cost Per Acquisition where you get a flat rate for all the deposit players that you refer to the casino.

When picking the Cost Per Acquisition Rev-Share model, then you should consider the look at the gambler’s value since if driving high rollers you only get a timely payment for that player and you might be leaving good money on the table.

This structure delivers a good commission to the affiliate whether the player loses or wins. This plan will work if the budget is tight and you must reinvest in the initial stages of kick-starting your casino affiliate career.

What is a hybrid Deal?

The hybrid deal is the revenue plan that includes both Costs Per Acquisition and Revenue Share. This means you will receive some commission for signing up a player for the gambling site and a smaller amount to fully cover your marketing costs.

Which is the Best Revenue Model?

It depends on the value of the player you sign up for and your financial status. If you are working on a limited budget, you will be much better off with the CPA since you will get paid per player registration and can easily reinvest this to improve your website.

Nevertheless, if the value of the player is great and you are not in need of instant cash, then revenue share is a great plan because you receive lifetime commissions for the player you have sent. This means you will continue receiving money for the time that the player you signed up will continue playing on that site.

On the other hand, the hybrid model is between these two revenue models and will work perfectly. However, you need to get some great data for the best value of your money.

Casino Affiliates

Are you looking to become a successful online casino affiliate, and then you should try the following casino affiliate programs?

What are the best casino affiliate programs the UK?


#1 Rewards Affiliates

rewards-affiliates Casino Affiliate Programs in the UK

Rewards Affiliates

rewards logo

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Reward Affiliates are our first choice for the most honest and reliable affiliate programs. The commitment of this casino affiliate group is trustworthy and honest.

Rewards AffiliatesAffiliate program details
Commission25 to 35% Rev Share
Negative CarryoverNo

With just a standard deal, at RevShare, you can get some great results if you choose to join their affiliate program.

More info >Join program >


#2 Betsson Group Affiliates

betsson group affiliates Casino Affiliate Programs in the UK

Betsson Casino Affiliate

Betsson Affiliates - best casino affiliate programs

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Betsson Group Affiliates is a popular online casino affiliate program that combines the best business practices and integrates it with the profitable and dynamic online gaming industry.

Betsson Group AffiliatesAffiliate program details
Casino brandsbetsson, betsafe, Nordicbet, StarCasino, CasinoEuro, JallaCasino, CasinoWinner, Jackpot247, LiveRoulette, Loyal Casino, NorgesAutomaten, RaceBets, Suomiarvat, SuperCasino,,
Commission5 – 50% revenue share
Negative CarryoverNo
Sub-affiliateThey have a two-tier affiliate program that pays 10% recurring revenue.

They provide the help needed to their affiliate partners so as to create a growing and profitable business partnership. The great news is that they are regularly updated on the most recent legal issues, payment methods, and industry news to make sure their partners remain up to date and well informed.

When it comes to integrity and security while dealing with affiliates and players, their impeccable services are second to none. The affiliate group provides in-depth, accurate, and honest statistics for your website traffic on time.

You will also be glad to know that their targets are realistic and achievable. They want to make sure that all their affiliates are a successful aspect of the highly profitable online gambling industry and with us, you can rest assured that there are more than enough chances to earn a good income.

More info >Join program >

#3 Casumo Affiliates

CASUMO AFFILIATES UK gambling affiliate programs










Casumo Affiliates

casumo affiliates

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This Casumo Affiliates was established by one of the UK’s highly popular online casinos. Casumo often pops up in the media and other online casino guides.

Casumo AffiliatesAffiliate program details
Casino brandscasumo casino
Commission25% – 45% revenue share
Negative Carry overNo
Sub AffiliatesNo

With this highly popular affiliate program, any active affiliate can earn a good income from promoting these casino brands. The resources provided are pretty easy to use. Not to mention that the group’s tracking system is the best quality.

More info >Join program >


#4 Dunder Affiliates


Dunder Affiliates

dunder affiliates

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The Dunder Affiliates is not just appreciated in the United Kingdom, but also in other European countries and Canada. Dunder Online Casino affiliate program is very appealing to UK players.

Dunder AffiliatesAffiliate program details
Casino brandsDunder Casino
Commission25% – 45% revenue share
Negative CarryoverYes
Sub AffiliatesNo

Generally, the affiliates achieve positive results. Up to now, almost all the available UK casino guides have joined this program and it has over the years proven itself to be one of the most reliable affiliate programs available.

More info >Join program >


#4 PlayFrank Affiliates

PlayFrank-Affiliates UK casino affiliate programs

PlayFrank Affiliates


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In the same way as Dunder Affiliates, this is a legit program. Pretty active in the UK and other renowned markets, you can rely on this affiliate group to be an honest partner.

PlayFrank AffiliatesAffiliate program details
Casino brandsPlay Frank casino
Commission25% – 45% revenue share
Negative Carry overNo
Sub affiliatesYes

The good thing about this group is that their deals are lifetime and RevShare can be a great option for long-term affiliates.

More info >Join program >


#5 Mr Affiliate Program

Mr Green Affiliate Program

Mr. Green

mr green affiliates

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As one of the UK’s well-known and beloved sportsbooks, you can trust Mr. Green to provide you with the real value for your money. UK’s bloggers and webmasters can then look forward to working alongside Mr. Greens’ reliable affiliate program.

Mr AffiliateAffiliate program details
Casino brandsWinning Room, Vinneri Casino, Vinnarum Casino, Redbet Sports, Redbet Casino, Mr. Green Sportsbook, Mr. Green Denmark, Mr. Green Casino, Mama Mia Bingo, Bertil
Commission25% – 45% revenue share
Negative CarryoverNo
Sub AffiliatesYes

While this affiliate program is highly popular with punters at sporting events, Mr. Green’s gaming site can also be very lucrative. Keep in mind that Mr Green is a great website in the UK and other countries.

More info >Join program >

Slots Affiliates

Becoming a slots affiliate can be a very profitable trade if you know the value of players and you drive traffic to the right casino brands.

If you are able to drive traffic or rank websites of online slots players you will easily earn some good commission.

The best slots of affiliate programs:


#6 Kindred Affiliates

kindred affiliates casino affiliate programs for UK players

Kindred Affiliates

Kindred Affiliates - best casino affiliate programs

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Kindred Affiliates is a high-paying affiliate program that gives you unlimited access to their Unibet brand, fully regulated and licensed in the states of Pennsylvania, Indiana, and new jersey and is well supported by an experienced team of affiliate marketing experts.

Kindred AffiliatesAffiliate program details
Casino brands11 Gambling Casinos – 32Red, Unibet,, MariaCasino, iGame
Commission25 to 35% revenue share
Negative Carry overYes
Sub-affiliate5% two-tier commission, €40 to €200 CPA

It is one of the few affiliate groups that accept affiliates from the United States.

The group’s Unibet brand is well known around the globe for offering poker, casino, and sports betting.

More info >Join program >

#2 – Ego Gaming Affiliates

EGO-Affiliates UK casino affiliate programs

Ego Gaming is a highly popular casino affiliate program for UK affiliates. Thanks to its software developers, range of casinos and competitive rates, its very appealing to casino affiliates in the UK. As a result, it’s perfectly received by the industry participants. For those that are new to the online casino affiliate market, this will be a great slot affiliate program to join.

EGO Gaming AffiliatesAffiliate program details
Casino brandsLuckyNiki casino, ATHIGames, DruckGluck, PlayOjO, Bacana Play, Turbonino, Masked Singer Games
Commission25 to 35% revenue share
Negative Carry overNo

The rate of the revenue commission you earn varies based on the gaming site you have chosen to market. Essentially, you can expect the minimum and a maximum revenue share of 205 and 50% respectively. There is no doubt that these are great figures that must be quite appealing to experienced affiliates.

You should check out the Ego Gaming affiliate program. This is because there is a lot to gain from this particular affiliate program. While you may not find any guaranteed cash waiting for you, you can rely on its solid commission rate.

More info >Join program >

Bingo Affiliates

If you are looking forward to becoming a bingo affiliate marketer, then you need to know that this is only for the UK market.

Online Bingo is very popular in the UK and so; bingo affiliates can work perfectly if they are in this Geo-target region.

What are the best bingo affiliate programs?

The best Bing affiliate programs include:

#1 – Rank Affiliates

Rank Affiliates deals with some of the most popular gaming and casino brands. Casino Grosvenor, Mecca Casino Slots, and Mecca Bingo Online are some of the popular brands that you can market with this affiliate program.

Rank-Affiliates casino UK

In essence, the Rank Group runs the operations of two popular brands in the UK gaming industry. Mecca Bingo previously referred to, as Top Rank is one of the brands under this group.

Rank AffiliatesAffiliate program details
Casino brandsLucky VIP Casino, Aspers Casino, Regal Wins Casino, Kitty Bingo Casino, Magical Vegas Casino
Commission25 to 35% revenue share
Negative Carry overNo
Sub-affiliate5% two-tier commission, €40 to €200 CPA

The Rank Group has already been featured on the London Stock Exchange. This means that the program is already open to members of the public who want to take some financial interest. The good news is that people can also benefit from their affiliate program.

The Rank Group affiliate program will help you make over 35% in revenue over the player’s lifetime. This means you will make money for the time that the player will continue playing on that gaming site. All you are required to do is register with Rank and redirect players to check the casino brands.

More info >Join program >

#2 – Tau Affiliate Program

Tau-Affiliates uk gaming affiliate programs

For most affiliate marketers, the Tau Program presents them with enough scope to make good money. Casino affiliate programs are a fantastic way to grow your income if you run your blog or gaming site. Therefore, consider checking out this affiliate program. This is because you might end up making lots of money.

Tau AffiliatesAffiliate program details
Casino brandsSlots Angel Casino, Pizazz Bingo Casino, Secret Slots Casino, Spins Royale Casino
CommissionUpTo 60% revenue share
Negative Carry overYes

The Tau affiliate scheme supports many gaming sites and online casinos. Most of these are very popular brands, which means you stand a great chance of making some good money. You can rest assured that you will have the chance to introduce many players to fantastic gaming experiences.

Moreover, you stand a chance to earn at least 45% on revenue that is generated by players who you sign up. The brand’s revenue share ranges between 25% and 45%.

More info >Join program >


Best Casino Affiliate Program in the UK

Online sports betting affiliates should understand exactly what they are promoting when asking players to sign up at some of the sports betting sites out there.

If an affiliate is able to offer the latest information about lucrative bonuses on sporting events, you can earn good money marketing affiliate programs.

Which is the best betting affiliate program?

William Hill Poker Affiliate Program Best Casino Affiliate Program in the UK

William Hill Affiliates

William-Hill casino affiliates

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The William Hill affiliate scheme is used to market the brand many gaming verticals. It allows other websites to display reviews and offers for William Hill so that new gamblers can quickly click through and register themselves. So, this is an amazing way for gambling affiliates to make some cash through commission. It’s also a great promotion for the brand itself.

William Hill AffiliatesAffiliate program details
Casino brandsThere are 30 top brands with the most popular ones being Luxury casino, captain cooks casino, zodiac casino.
Commission30 percent revenue share for games
Sub-affiliateVegas, casino sports, and 15% for live casino, poker, and bingo

William Hill Affiliates is the real affiliate program for William Hill, an award-winning and trustworthy brand in the gambling industry with over 80 years in the market. They offer professional and dedicated support for their affiliate partners that are based on the principles of expertise, communication & integrity.

It’s predominantly a UK-based brand with most of the operations targeting UK-based affiliates. With their affiliate program, you get a chance to market different branches of your business.

Main William Hill Brands

The main William Hill Brands are:

  • William Hill Casino review
  • William Hill Bingo Review
  • William Hill Affiliate Program

For any marketer in the UK looking to join the best gambling site affiliate program, you can now join the William Hill Affiliates and enter your website details to start making money. Marketing William Hill brands will get you a great revenue share deal. This means you will earn a percentage share of every deposit that the player makes.

Also, you can get the CPA deal, where you receive some cash for every player that you sign up for.

The affiliate program also offers some hybrid deals that include both the revenue share and the CPA fee.

More info >Join program >

Best Deals & Great Commission

We have listed the UK’s best online casino affiliate programs in the casino niche on this webpage. All the above casino affiliate programs in the UK are reliable partners in the gambling industry. When it comes to commissions and results, you can make great deals with these affiliate programs.

UK Regulations

Casino affiliates are not subjected to the same strict rules as online casino operators, but it’s still important to strictly follow the UK Gambling Commission rules. Technically speaking, online casino operators must have a close eye on their casino affiliate sites and their gaming content. Also, operators are held responsible for what casino affiliates display on their blogs or websites. If you decide to invest both money and time in affiliate marketing, you should try your best to publish content that is legit in the UK. So, the best way through which you can accomplish this is by reading the rules that have been imposed by the United Kingdom Gambling Commission. The well-written and reliable content is that it will work for you eventually.

Trustworthy Affiliate Programs

Since the year 2015, the UK Gambling Commission has regulated most online casinos. The licensing authority has over time found some misconduct and faults in some casino operators. The UKGC fines casino operators that are fined in case they are found to have knowingly acted against the interests of their affiliate partners. As a casino affiliate, it is essential to know that the UK casino affiliate program you are joining complies with the rules set by the UKGC. Mostly if you want to become a casino affiliate in the long run. We strongly recommend partnering with affiliate programs that haven’t been found at fault as well as Best Casino Affiliate Programs for USA Markets.

FAQ – UK Casino Affiliate Programs

Below are some of the most commonly asked questions about casino affiliate programs

How do online casino affiliates work?

Online casino affiliate programs are typically a way to split the workload needed in finding new players. It’s the responsibility of an affiliate to drive traffic to a casino website. When a player clicks on the link and is direct to the casino, the online casino pays the affiliate.

How can I become a casino affiliate?

All you need is a professional website where you can promote casino brands by putting up text links and banners. Once a potential customer clicks on the advertisement, affiliates start to make money.

What are the best high-paying affiliate programs?

Here are our picks for the best 5 high-paying affiliate programs.
• Bet365
• William Hill
• 888 Affiliates
• Mainsstreet
• Betsson

How do online casino affiliates make money?

Here is how to get started in online casino affiliate marketing.
• Choose a niche/market
• Plan your site
• Create your website
• Join the best affiliate program
• Rank and make money

How much do beginner casino affiliate marketers make?

Low-level casino affiliates earn upto $200 per day; intermediate casino affiliates earn anything from $200 upto $2,000 per day; high-level affiliates earn $2,000 per day, while super-affiliates, make more than $10,000 per day.

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  1. About Author: Flytonic
    Published by Flytonic's editorial team, specializes in wordpress, affiliate marketing and SEO related topics.