Best Commission Sports Betting Affiliate Programs For UK Players

Posted by Alice on January 8, 2023 in Affiliate Programs

One of the most common questions asked by many sports betting affiliates is “ which sportsbooks pay the highest commissions?” With regards to the earning potential, the revenue share deals are without a doubt more preferable as compared to the CPA deals since the best sports betting affiliate programs opt to pay commissions to the affiliates for the referral’s lifetime.


The best commissions paid out by the best sports betting affiliate programs have been listed here:

We strongly recommend that you bookmark our “high paying sports betting affiliate programs” page to ensure you stay updated with the latest offers that sportsbook affiliate programs offer to new affiliates.

Check out the best commission sports betting affiliate programs before making the final decision on which is the best bookmarker that you can add to your site.

Sports Betting Affiliate Website

Our handpicked list of the best 10 sports betting affiliate programs in the UK is just one way to get started. The manner in which betting affiliate marketers can use these programs varies in the same way as the wagers that players can place.

One of the ways through which you can become a successful sports betting affiliate marketer is by setting up a website that focuses on betting in the UK. A website will act as the portal to UK-based branches of large European sportsbooks like Bet365.

The good news is that you don’t have to spend all your money building a professional website, with our premium sports betting affiliate themes for WordPress, you can set up a stunning affiliate website in hours.

If you want to set up an affiliate website that focuses on United Kingdom-based fun to promote sportsbooks that are based in the UK, such a website can also be used to advertise travel packages that feature shopping experiences, unique restaurants, cruises, and tours.

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Best Commission Sports Betting Affiliate Programs

Casino Affiliate ProgramTop Casino BrandsCommission
BetOnValue Sports AffiliateBetOnValueRevenue Share – 30%
Bet365bet365 sportsbook and RacebookRevenue Share – 30%
BetfairBetfairRevenue Share – 25% – 35%
Kindred affiliatesUnibet, 32Red SportRevenue Share – 25% – 35%
BetFred Sports AffiliatesBetFredRevenue share – 25% – 40%
BwinBwin.grRevenue share – 20%
10bet10Bet Casino, 10Bet, 10Bet Live Dealer CasinoRevenue share – 10% – 35%
William HillWilliam Hill SportRevenue Share 10% – 30%
BetVictorBetVictorRevenue share 30%
888 Affiliates888 SportsRevenue share 20% – 40%

#1. BetOnValue




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Headquartered in Romania, BetOnValue has a great website where visitors can easily compare odds from over 160 different sportsbooks as well as betting exchanges. The mission of the company is to allow players to find and enjoy playing with the best odds possible.

Essentially, sports betting has become quite popular over the past few years. The most popular sports events that you can bet on include golf, American football, horse racing, handball, rugby, baseball, ice hockey, basketball, tennis and football, and other sports. Customers usually join for either the gold program or silver program with subscriptions lasting at least one month, 6 months, or 12 months.

With BetOnValue, players will get the best deals by picking the sportsbook they wish to work with and afterward clicking to get to the individual sportsbook website.

BetOnValue affiliates get a 30% commission on their referral for the period that the referral will continue playing with the sportsbook.

Why Choose BetOnValue

  • This sports betting affiliate program’s extensive directory of sportsbooks can be a huge draw for some sports bettors looking to try out different types of wagers across the globe. Also, a 30% commission is pretty nice.
More info >Join program >

#2. 888Sport




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888Sport is one of the most popular sports betting sites in the UK, but its headquartered in Gibraltar. The operator allows wagering on sports events, bingo, poker, casino games, and other popular games.

888Sport affiliate commissions are usually based on different people who join the program through affiliate links every month. The commissions available are tiered. When it comes to sports betting, the commission usually ranges between 20% and 30%. On the other hand, Bingo commissions usually range between 20% and 35%. When it comes to commissions for casino games, this ranges between 20% and 40%. Finally, the commission for poker games ranges from $64 – $200 each.

The operator has a few other 888 brands including the 888 Casino which has about 25 million members and is accessible in over 23 different languages. Also, 888Poker has over 8.2 million players that can enjoy playing with real money. 888 also has a branch in the US by the name 888Sport New Jersey.

Why Choose 888Sport

  • One great thing about all the 888 brands is they offer affiliate marketers more information regarding the best demographics they should target. Also, 888Sport has a highly responsive mobile app.
More info >Join program >

#3. BetFred



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BetFred is known around the world as one of the biggest betting companies. It has become very popular over the years mainly because of the high retention and conversion rates, with a few betting shops in the UK. BetFred largely focuses on different sports events.

The operator’s sports betting affiliate program is managed by Active Wins. One of the most amazing things about Active Wins is that it allows gambling affiliates to join on the cost per acquisition (CPA) basis or Revenue Share basis. The available options are available in three tiers.

For the revenue share, the available commissions for bingo, poker, casino games, and sportsbook ranges between 20% and 30%. All the other betting options range between 25% and 35%. With regards to the CPA option, the commission range between $25 and $40 for bookmarker and poker games. Also, the commission ranges between $40 and $75 and $75 and $150 for bingo and casino games respectively.

You cannot promote BetFred in the United States, China, Italy, France, and a few other countries.

Why Choose BetFred

  • The available tiered commissions are quite profitable. Nevertheless, you must pay close attention to the jurisdictions you can advertise this operator in. incase your affiliate sites are largely geared towards US bettors, then this affiliate program is not the best fit.
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#4. Bet365




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Bet365 offers affiliates a commission of 30% on a monthly net profit, which is made from the referred customers. The operator offers betting chances for bingo, Vegas, poker, casino games, sports, and other popular games. The company stands out from the rest because of the prolific and detailed statistics it provides to affiliate marketers.

When it comes to sports bets, this operator books bets on golf, carts, cricket, mixed martial arts, boxing, tennis, soccer, hockey, baseball, basketball, football, and other sporting events. The operator is based in the UK, but there is a US shop in New Jersey. Technically, the New Jersey website includes the invitation to get the help needed for problem gambling alongside phone support that concerned gamblers can call.

Why Choose Bet365

  • The NJ shop makes it easier for sports betting affiliate marketers in the US to promote this company.
More info >Join program >

#5. William Hill

William Hill

William Hill

William-Hill casino affiliates

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William Hill takes real money bets on sports, bingo, poker, casino games, and other side games. It’s available in over 20 languages. The operator offers different payment methods to players. You also get a dedicated personal account manager to help in your marketing campaigns.

Affiliates can easily sign up for the commission rate of 30% for sports, Vegas games, casino games, and other side games. Else, you can opt for the CPA option. William Hill is also a few of the companies that offer a hybrid option.

There is a 30% commission rate for live casinos, poker, and bingo.

Why Choose William Hill

  • The flexibility to mix and match revenue share and CPA income make this affiliate program stand out from the rest.
More info >Join program >


Other Betting Affiliate Programs In the UK

Here is another list of the best sports betting affiliate programs for UK players.

#1. Betfair

Betfair-Affiliate-Program - sports betting affiliate programs


betfair sports betting affiliates program

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Betfair offers a 30% commission over an active betting lifetime for the referral players in sports betting, poker, and casino games. The company does not carry over any negative earnings. Also, affiliates can easily earn some extra money from the cross-product revenue share.

The operator accepts bets for exchange, sports, bingo, arcade, casino, and poker. Nevertheless, the commission for the sports exchange wagering drops to 20% from 30% in the first year, and 15% after that.

It’s also important to take note of the fact that Betfair has a new jersey based shop in the US that focuses on horse racing. The New Jersey site features a free horseracing simulator for new customers to try and find out how to place wagers on horse races.

Why Choose Betfair

  • The New Jersey shop is a great option and the notion that this operator does not carry over any negative income is a great plus for sports betting affiliate marketers.
More info >Join program >


#2. Kindred Affiliates

Kindred Affiliates best - sports betting affiliate programs


Kindred sports betting affiliates program

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Kindred is a popular sports betting affiliate program for Unibet New Jersey, a popular Unibet branch in the United States. Unibet is a reputed sportsbook company that is also active in Europe and the United Kingdom.

Unibet New Jersey only accepts players living in New Jersey, which means the ability to advertise betting on this site is locally limited. Nevertheless, the branch sponsors the game of the week online casino game. On the other hand, Unibet New Jersey accepts bets on casino games, themed slot games like Anchorman or Aladdin’s Legacy, and table games like roulette or blackjack.

Unibet European also includes place bets on sports, bingo, poker, casino games, and other side games. Also, the operator offers a wide variety of marketing tools to their affiliate marketers.

Why Choose Kindred

  • The New Jersey branch allows affiliate marketers a chance to promote both globally and locally. Also, they have a great cookie duration.
More info >Join program >

#3. Bwin




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Bwin’s affiliate program goes through the GVC Affiliates alongside different gaming brands like Party Casino, Cheeky Bingo, and Party Poker. There are over 5,000 affiliates that are registered with the GVC Affiliates. The commission rates range between 25% and 35% for all casino affiliates with 25 sign-ups and 300 sign ups respectively.

Bwin sports betting affiliate program includes placing bets on over 90 different sports events including Formula 1 racing, basketball, tennis, and football. Betting is available 24/7. Also, the company offers players a chance to wager on casino-style games.

Why Choose Bwin

  • When you join Bwin’s sports betting affiliate program via the GVC affiliates, you become eligible for customized deals, free bets, bonuses, promotions, and other sign-up offers for affiliates only.
More info >Join program >


#4. BetVictor

BETVICTOR AFFILIATES Betting affiliate Programs


betvictor AFFILIATES

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BetVictor is a renowned company with a by-invite-only exclusive sports betting affiliate program, but the interest affiliate marketers can still get in touch with the company via an email link on the affiliate site. They are required to offer some documentation papers.

Betting affiliates working with BetVictor choose the main product when they join and they receive a commission rate of 30% for referrals who join their brands. Also, they get a 15% commission for the cross-over products. It’s also important to take note of the fact that BetVictor usually releases new casino games each week to keep players interested.

The company books wagers for sports like horse racing and football, along with casino games and other live casino games.

Why choose BetVictor

  • The operator offers custom deals to sports betting affiliate marketers and other exclusive offers for your site.
More info >Join program >


#5. 10Bet

Betting affiliate Programs 10bet


10Bet sports betting affiliate program

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Based in the UK, 10Bet takes real money bets on casino games and sports events. There are over 60 different types of sports that you can place real money bets in including virtual sports, volleyball, NFL games, NBA events, racing greyhounds, and horse races. The company offers other live betting options for sports and casino games.

Customers also get a chance to place real money bets with a wide range of slot games.

They have a tiered commission structure for the sports betting affiliate marketers. This starts at about 10% for the affiliates that bring up to 5 first-time players and rises to 35% for those players who attract over 40 first-time depositing players.

Why Choose 10Bet

  • 10Bet offers profitable promotions that can greatly help convert players.
More info >Join program >

Best Commission Sports Betting Affiliate Programs

Although the list above of the best commission sports betting affiliate programs is very useful, a high commission should not be the only single reason for joining the betting affiliate program. Even as you compare the best commissions, it’s also important to check into other important things to know exactly what you can expect from the best-paying sportsbook affiliates. Even though our detailed list of the best commission sports betting affiliate programs is regularly updated, sports betting commissions can change quickly and we strongly recommend that affiliates confirm the revenue share percentage available before joining any of these best commission sports betting affiliate programs for UK players. However, if you’re looking to promote casino brands, you can check out our list of the best casino affiliate programs for UK players.

FAQ – Betting Affiliate Programs in the UK

Below are some of the most commonly asked questions about sportsbook affiliate programs

What companies offer betting affiliate programs?

5 best sports betting affiliate programs for 2021
• Betsson
• Bet365
• William Hill
• 888 Affiliates
• Fanduel

Why is betting affiliate marketing the best?

Sports betting affiliate marketing offers a flexible strategy and an affordable method to promote sportsbooks and generate better leads. Also, it minimizes the advertisement costs.

Which social media platform is best for sports betting affiliate marketing?

The most popular affiliates on social media networks are the ‘influencers’. Influencers have the capacity to reach wider audiences and may be great to create brand awareness. Instagram is the main social media platform for many influences. Others are tiktok and YouTube.

What’s makes a good betting affiliate?

The first thing you should do if you want to become a successful affiliate is choosing the right affiliate program. You should find a good niche that you really love and support that. Find a betting affiliate program that offers good commission rates and stick to it.

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  1. About Author: Alice