Best Horse Racing Affiliate Programs in 2023

Posted by Alice on January 8, 2023 in Affiliate Programs

Do you own a website that’s related to harness racing, horse racing, or greyhound? Would you be interested in earning a profitable commission of up to 50% for every punter you refer? If so, join one of the best horse racing affiliate programs to start earning a decent income as you promote some of the leading horse racing sites.

The top horse racing affiliate programs we recommend here are the best options to earn passive income from your affiliate marketing website. We only recommend secure and safe horse betting sites, which is a guarantee that you’ll, experienced incredible results with repeat visits. Obviously, this will result in more commissions for you for as long as your referrals continue placing bets on the sports betting sites you promote.

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How Do Horse Racing Affiliates Programs Work?

The first thing you should do is choose the best horse racing affiliate program that you wish to join. Once chosen and signed up at any of the top UK sports betting affiliate programs recommended here, you’re ready to go. Depending on the affiliate marketing program you’ve signed up with, you’ll receive marketing materials to use on your promotion campaigns. Next, you should place the partner websites links or banners on your website or blog.

When a visitor clicks on the banner or links, and register at the sportsbook. You earn a commission of the net revenue the sportsbook derives from players you’ve referred to the website.

The commission you receive is usually a percentage of the net revenue the casino or sports betting site gets from the player. This means you’ll receive more cash every month if you refer more players.

Different Types Of Horse Racing Affiliate Deals

There are different kinds of models for deals horse racing affiliates can expect:

  • RevShare: This is by far the most lucrative deal horse racing affiliates can expect to get from any of the affiliate programs we recommend here. As described above, the amounts you earn as an affiliate vary depending on the number of players you refer to in a particular sportsbook. This can range anywhere from 15% to 50% depending on the number of players you refer. Some large sports betting affiliates report sending more than 1000 new players to their top betting sites each month.
  • CPA: The Cost Per Acquisition is an affiliate model that pays a flat fee for every depositing punter you refer. For instance, as an affiliate, you may receive $200 for every player who signs up and deposits funds at a particular sportsbook. This allows the casino affiliates to precisely predict the income they get depending on the number of real money deals they close each month.
  • Media: some horse racing affiliates with professional high stunning sites get a chance to negotiate media deals with their affiliate managers. This entails selling the banner advertisements for a predetermined flat monthly fee. For instance, some horse racing news websites that report on news, meetups, and industry events such as game releases will charge a fee for the in article or sidebar banner placements.

Also, it’s possible for some horse racing affiliates to negotiate and get mixed commission deals. This is because there are some affiliates who prefer a mixture of revenue share and CPA, with an overall lower percentage instead of a flat fee.

Top Horse Racing Affiliate Programs

If you’re a casino affiliate looking to earn an income promoting horse racing betting sites, then you’ll want to check through these available top horse racing affiliate programs. We’ve done our research and found the best affiliate programs for horse racing.

1. Bet365 Partners

bet365-Affiliates-–-Sports-Betting-affiliate programs



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Bet365 Partners is one of the most trusted and renowned betting brands in the gambling industry. Their unparalleled marketing prowess has resulted in them having a customer base of more than 60 million.

Through its tailored and extensive marketing efforts, Bet365 Partners provides casino affiliate marketing tools to their partners in 10+ different languages, promoting leading website features, cutting edge offers, and concessions.

The good news is that the bespoke version of the betting site can easily be accessed via tablet, mobile, and desktop in over 150 countries across the globe.

Bet365 AffiliatesDetails
Brandsbet365 sportsbook and Racebook
Commission30 percent RevShare
MarketsUK, Spain, Macau, Australia
Sub affiliateNone

With a revenue share commission of up to 30%, Bet365 Partners offers you a chance to promote horseracing betting in multiple countries including the United Kingdom, Australia, Spain, and Macau.


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2. Betfair

Betfair-Affiliate-Program best horse racing affiliate programs



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Are visitors to your site or blog interested in betting on horse racing? If yes, then you should join the Betfair affiliate program now and start making money for every player who signs up and deposits at any of the promoted sportsbook brands.

All the applications are reviewed on individual terms and once approved; you’ll get a chance to start earning commissions.

You’ll get a commission on all the customers that you refer to the sports betting site.

Betfair AffiliatesDetails
Commission30% revenue share
Main marketsRomania, Netherlands, Spain, Italy, Sweden, Denmark, Ireland, UK

Unlike other horse race betting affiliate programs, Betfair offers all affiliates unlimited access to an extensive range of marketing tools including logos, a wide variety of creative banners, and requests for specific content banners.

The good news is that you also get a chance to choose any of the commission plans that suit your marketing campaigns. These include Cost Per Acquisition, Ad Spend, or Hybrid. The Ad Spend plan allows you to earn from exposure. This means you get paid for referral as well as exposure.

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3. Betsson Group Affiliates

betsson group affiliates best horse racing affiliate programs

Betsson Affiliates


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Joining Betsson Group Affiliates is probably one of the best decisions you’ll make today. They provide some of the leading brands you’ll find in the market today. Each of the brands you’ll find here has an impeccable conversion and retention rate. You can rest assured that you’ll get real value for the time and effort you spend marketing their brands. Moreover, their team is very professional, friendly and helpful, and there is no doubt you’ll enjoy your experience working with them.

Betsson Group AffiliatesDetails
Casino brandsBetsson, Betsafe, Nordicbet
Commission20% – 50% Revenue Share
Main marketsSweden, Germany, UK, EU, Latvia, Estonia, Finland, Denmark, Nordics, Netherlands, and Italy.

Some of the brands that you can promote to horse racing bettors include NordiBet, Betsafe, and Betsson.

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4. William Hill Sports Affiliates

William Hill horse Betting affiliate program

William Hill

William-Hill casino affiliates

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The William Hill Affiliate Program is the official affiliate program for William Hill Sport and boasts high-quality products across different sports events. Moreover, they offer multilingual customer support services, personal account managers, multiple payment options, and innovative marketing tools.

William Hill AffiliatesDetails
Sports brandsWilliam Hill Sport
Commission30 percent revenue share for games
Main marketsSpain, Italy, and the UK

When you join the William Hill Affiliate program, you’ll be working with leading brands. The affiliate program offers marketers a chance to promote some of the best brands in the sports betting industry such as William Hill Sports and Bingo and multiple languages.

William Hill Affiliate programs enticing and lucrative promotions will help you reach out to new and existing audiences.

Join today to find out how William Hill Affiliates will help grow your affiliate marketing business.

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5. BetVictor Affiliates

BETVICTOR AFFILIATES - -horse Betting-affiliate programs



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Looking for the best sports betting affiliate programs for UK players? If so, BetVictor is your best bet. It’s one of the most friendly and reliable affiliate programs in the UK. With on-time payments each month and fast customer support services, there’s no other affiliate program that makes you feel at ease than this. They offer a wide range of verticals, from horse racing to live casino and poker; you’ll be spoilt for choice when it comes to promoting your favorite casino products.

Betvictor AffiliatesDetails
Sports brandsBetvictor
Commission30% revenue share
Main marketsUK, Romania, Portugal, Czech Republic
Sub affiliates2%

Some of the things you can expect while working with BetVictor Affiliates include first-class affiliate deals, numerous creative assets, dedicated affiliate managers, modern innovations in sports betting, ongoing customer incentives, and bespoke deals.

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6. Web Partners

Web-Partners-Affiliate-Program sports betting legal

Web Partners

web partners

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Looking for one of the most successful sports betting affiliate programs? If yes, Web Partners has got you covered!

Betting on horses and sports continues to attract millions of players across the globe, which makes Web Partners, a great option when looking for the most profitable sportsbook affiliate programs to join.

Web Partners Affiliates
Sports brandsMyBookie Sportsbooks, Bet US Racing, MyBookie Racebook
Commission25% – 35% revenue share
Main marketsEurope
Sub Affiliate5%

Casino, sportsbook, and racebook affiliates earn some of the best commissions in the entire affiliate marketing industry mainly because they promote a proven niche in the billion-dollar market, that’s still evolving and growing.

Web Partners brands offer a wide range of sports betting lines from major sports events around the world. With Web Partners, it’s easier to convert potential punters into real money bettors with leading brands such as,,, and

With Web Partners, you’ll earn a revenue share commission of up to 35%. However, that’s not all, in your first month, you get a revenue share commission of 50%.

Furthermore, besides the revenue share commission plan, BetVictor offers you a chance to choose between Cost Per Acquisition and RevShare. Not to mention that you can choose a hybrid, which is a blend of RevShare and CPA.

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7. 888 Affiliate Program

888 Sports Affiliate Program

888 Affiliates Program

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Whether you’re a content website, blogger, or a large network, 888 Affiliate Program is fully dedicated to horse race affiliates. With the 888 Affiliate Program, you can expect a wide range of marketing tools, customized commission plans, available in markets regulated by UK’s gambling regulation commission, payment on time, trustworthiness, and high conversion rates.

888 Affiliates
Sports brands888 Sport
Commission20% – 40% revenue share
Main marketsUK, Germany, Portugal, Spain, Macau
Sub Aff4% – 5%
More info >Join program >

8. Commission Kings

best horse racing affiliate programs

Commission kings

Commission Kings

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Commission Kings is the official affiliate program for leading brands such as,, and brands. These gaming sites offer gambling in the form of horse betting, online casino, online poker, and sports betting.

Commission Kings

Sports and
Commission10% – 45% revenue share
Main marketsUK, Singapore, Belgium
Sub Aff5%

As a committed horse racing affiliate marketer, you know how important it is to work with trusted networks and brands. This is exactly what you’ll get if you choose to work with CommissionKings, they have a dedicated team of affiliate managers who work with you to help grow your affiliate marketing business and make money.

The good news is that CommissionKings is 100% free to join. It’s one of the few racebook affiliate programs that accept players from across the globe including the United States of America.

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9. Pinnacle Affiliates

Pinnacle Affiliates Sports Betting Affiliate Programs

Pinnacle sports affiliates

Pinnacle Sports Affiliates

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Powered by Income Affiliates, one of the best software platforms for gambling affiliates, you’ll enjoy a smooth affiliate marketing experience. Pinnacle Affiliates offers you to promote leading sports betting brands to players around the world.

Pinnacle Sports Affiliates
Sports brandsPinnacle
Commission25% – 35% revenue share
Main marketsUK, Singapore, China, Russia
Sub AffNo

They offer a tiered commission structure that has been well designed to allow affiliates to make more money. The 24/7 unlimited access to your earnings and no minimum-earning threshold to withdraw your money, Pinnacle Affiliates offers you a chance to control your monthly income.

Easy withdrawals, multi-currency commission, no minimum earnings, and automated payments are some of the reasons you should choose to join Pinnacle Affiliates.

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Horse Racing betting has over the years become increasingly popular in many countries around the world. Sportsbook operators are now considering horse racing as a complete betting product, which allows website owners to place advertisements on the sports betting site and earn a commission from it. Once you’ve joined the best horse racing affiliate programs, you can promote leading racebooks and make money.

To make things easier for you, the affiliate program managers handle most of the things for you. They create links and banners and send you payments every month. Affiliate managers do all this so that you can focus your effort and time on improving and marketing your website.

Join the best horse racing affiliate programs we recommend today for a chance to earn a lifetime commission.

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  1. About Author: Alice