If you have heard about SEO, then you know that it is the short form of Search Engine Optimization. However, what does this mean exactly? What is SEO all about? These are some of the questions that this post will provide answers to. Essentially, SEO is majorly focused on getting better website traffic and higher organic rankings. With organic, we mean you get more traffic without having to pay for the traffic through pay per click ads or any other method.
When it comes to SEO services, there are many strategies to achieve the aforementioned goals, some of these goals are even more effective than others. This can be anything from creating content for a website around specific keywords relevant to your business to maintain a powerful presence across various social media platforms. SEO strategies and practices are regularly changing as a way of making sure they remain effective as the web search engines regularly update algorithms.
As mentioned earlier, SEO stands for search engine optimization and is essentially used for describing savvy online marketing strategies that can help your website, including your business, earn better online traffic through increased ranks in the search results on the top search engines such as Bing and Google .
SEO is always very important because over 93% of all online experience begins with the search engines.
Since you now understand what SEO means, you should keep reading to know how you can use it.
What Makes SEO Bad Or Good?
Since you already know what SEO means, it is important to know how to successfully use SEO.
Before you start to use SEO, you should also understand the ranking factors which power the search engine algorithms. Although there are over 200 ranking factors, you can classify them into two categories including off-page and on-page.
Essentially, SEO will only be effective as the strategies that are being used and in determining the approaches that perform exceptionally and those which don’t. It is always important for SEO strategies to monitor the success of their strategies via precise analytics. Here at Flytonic, we offer precise website stats and analytics to each of our valued clients so that we can give them all the information they need to make informed decisions that should be made based on their SEO strategies. Furthermore, we also provide insightful resources for webmasters looking to get into SEO.
On-Page SEO largely focuses on your site. The good news is that it is fully under your control mainly because you can determine the content, navigation bar layout, and page titles. If you want to optimize the on-page SEO, you will have to seek the help of a marketer, copywriter, and developer.
Technically, Off-page SEO usually focuses on online presence. Unlike the on-page SEO, this one is out of your control. You cannot make a person share the link or content to your site. Rather, you will be required to create content that users want to link or share. In most cases, this requires outreach to make your users aware of such content.
Optimizing for off- and on-page ranking factors usually entails different optimization tactics. Before you update the first tag or write the first outreach email, it is always important to understand these two essential tactics including the black-hat and white-hat.
The White-hat SEO normally makes use of respected and trusted optimization approaches. These are the types of approaches that search engines like using mainly because they do not try to deceive or manipulate the search engines or create loopholes in the algorithm.
Some good examples of these white-hat approaches include:
- Fixing 404 errors
- Creative informative and perfectly optimized page titles
- Adding accurate and relevant ALT texts to the images
Black-hat makes use of unapproved and deceptive optimization approaches. However, in most cases, these approaches get penalized by the search engines mainly because they deceive the search results and ultimately manipulate user experience. Although these strategies were popular sometime back, they no longer work today.
Good examples of black hat approaches
- Creating 301 redirect chains
- Stuffing keywords and pages
- Purchasing links
The best thing you can do is to optimize the on-page and off-page aspects with white hat SEO so that you can get the best results.
Getting Started With SEO – SEO Strategies That You Can Trust
Since you already understand what SEO stands for and what matters when it comes to the SEO rankings. If this is the case, then it will be very easy for you to get started with SEO.
Create The Best User Experience
The first question you should answer whether your website loads slowly? Do people leave your website just a few seconds after checking out your webpage resulting in a high bounce rate? Does your website have any broken links? These are some important questions that are essential in offering users the best or bad user experience.
The search engines are very fast when it comes to noticing bad user experience.
It is very possible for you to quickly lose ranks or even fail to rank altogether if the website flops in regards to user experience. This is because top search engines such as google assess the mobile responsive, click-through rate, bounce rate, and speed when it comes to compiling the ranking results.
You should work with your design and development team to develop the best possible user experiences.
Establishing Your Presence On Social Media
The social media presence matters a lot when it comes to search engines. For instance, Bing uses different social media signals and platforms as parts of the ranking algorithm. Users will also make use of social media while betting or researching companies.
It is for this reason that you should strive to establish the best social media presence.
You should create accounts for the business on platforms such as:
Prioritize off-page SEO
Do the high-quality sites link to you? Does your website link to quality content on other websites? One important thing to know is that such connections immensely improve your influence and credibility with the search engines, particularly Google.
One of the main reasons why off-page SEO is so important to SEO is because of the relationship between authority, relevance, and links. Technically, getting working links from other quality sites is one of the major factors of the search engines.
In regards to off-page SEO, you should not just settle on mediocre websites. Although these might work as you start implementing your SEO strategy, you will eventually be required to attract quality links from top-notch domains.
Prioritize The Long-Tail Keywords
Keywords play a major role when it comes to search engine optimization, offer the most crucial ingredients for website ranking. If you don’t just want to rank on top, but to also get great traffic, then you will need to value keyword integration and research.
If you are kick-starting your SEO strategy, you should try to largely focus on long-tail keywords.
Technically, long-tail keywords are those keywords that have three or four words. Although they tend to have fewer search volumes, it is apparent that they get less competition, which means it will be easier for you to rank if you choose to use them. The best thing is that the long-tail keywords are specific, which decides the search intentions much easier.