Search Engine Optimization (SEO) specialist is one of the jobs that are in high demand right now. Essentially, an SEO specialist is an individual who works in a company or as a freelancer and is tasked with the role of increasing a website’s ranking in search engines. At Flytonic, we have a team of high-quality SEO specialists who can help improve your website rankings on search engine results.
Read on to learn everything about high quality SEO services job responsibilities, and need skills and how to become an SEO specialist.
Who is An SEO Specialist?
An SEO specialist is an expert who is tasked with the role of optimizing websites for search engines with the aim of improving its ranks in the search engine result pages (SERPS).
Search engine optimization can be described as the process that is followed to increase the visibility of a website in the search engines and acquire more organic traffic and the SEO specialist is a person who has the skills necessary to make this happen.
The SEO specialist is also known as an SEO consultant, SEO marketing specialist, SEO professional, and SEO expert.
You will be supposed to know that you don’t need any university degree or formal education to become a successful SEO specialist. This is because there are numerous online resources and courses that you can follow to ensure you have the required skills.
An SEO specialist Job Description
In most cases, SEO specialists work with SEO agencies, as a freelancer, or a digital marketing company. Essentially, their job description entails the following tasks.
- Understanding different SEO types and how each of them work
- Optimizing a website technical infrastructure for SEO
- Enhancing a website’s framework and its usability.
- Evaluating the SEO performance of a website and conducting SEO reviews
- Undertaking keyword research and find the right keywords that you should target
- Optimize webpages for the on-page SEO
- Improve websites internal link structure
- Optimize content for both users and search engines
- Run link building campaigns to enhance the profile of a website link
- Observing a website’s ranking in different search engines
- Know the changes within the SEO rank factors and new SEO developments
- Know how to create, examine and interpret SEO reports utilizing tools such as google analytics
- Has proper knowledge of different SEO tools such as Google search console, Ahrefs, SEMRUSH, Bing Webmaster tools and more.
- Know how to work with the most popular CMS such as WordPress
- Have the right HTML skills
- Work closely with other teams within the greater digital marketing team including web designers, PPC experts, and social media professionals.
- Design and implement the SEOs action plan.
Skills Needed To Become A Successful SEO Specialist
There are some crucial skills that one is required to have in order to become a renowned SEO specialist. The skills vary from writing and speaking skills to the development and eventually reporting.
Common Skills of an SEO Specialist
English Writing/Reading Skills
Even though you are doing Search Engine Optimization for non-English sites, you will need to have good English writing and reading skills. This will greatly help you optimize your content in English and also follow up on additional changes that are made to the SEO algorithms and the marketing industry.
Becoming an SEO expert is a continuous process and most of the earning guides and courses are usually in English.
Technical SEO Skills
Technical SEO is essentially the initial process that is conducted when you start the SEO project. As an SEO specialist, you should understand the settings that you should monitor and optimize to ensure the search engines will crawl and index the site without any problems.
On-Page SEO Skills
The next thing that you should know is to optimize each of the SEO elements on one page. Things such as optimizing the schema information, adding internal links, headings, Meta description, page titles to the pages to make it easy for the search crawlers to know the content of the content type and page.
SEO Writing Skills
Writing content that keeps both users and search engines happy is an art, which is not a very easy thing to do and usually takes lots of time to understand how to maintain a balance between what the search engines and users want.
Link Building Skills
Off-page SEO or link building is an important SEO success factor. In case you don’t have the skills needed to successfully manage link building, it is quite challenging to work as an SEO specialist.
Understanding how to improve a website ranking on the wen and what one must do after hitting the publish button, this is a crucial step in the entire SEO process.
Analytical and Reporting Skills
A bigger part of the job is spent on collecting and analyzing data regarding the site’s ranking, undertaking competitor analysis and performing keyword research.
Technically, this is a lot of data that needs analysis and it is always important for an SEO specialist to understand how to use the Google data studio, google analytics, excel and other tools.
Communication and Presentation Skills
Although you will have to spend much of your time behind your computer screen, sometimes you will be required to communicate with customers to collect their requirements and also inform them about the progress of the current SEO project.
On the other hand, if you work as part of a bigger team, you will have to create presentations to the management because you need to work on both your presentation and communication skills.
While web development and programming is not a prerequisite to becoming a successful SEO specialist, this is always considered to be a plus.
However, if you work as a freelancer, you might know how to edit the pages and carry out the basic programming tasks to ensure you don’t have to incur the extra costs of paying developers or waiting for other individuals to carry out the work.
Essentially, there is no direct answer in regards to search engine optimization.
In your career as an SEO specialist, you will be required to answer any questions, either from your bosses, clients or to yourself based on things that you want to find answers to.
To successfully do this, you must know how to undertake detailed research on the web. Also, you should know how to use google as advanced users, this means you must familiarize yourself with other tools, which analyze different social media networks and generally have the capacity to find more information on the internet quite fast.
Digital Marketing Skills
One of the most important things that you should know is that digital marketing doesn’t just revolve around SEO. This is because becoming an SEO specialist is just the initial step in your career path to becoming a great digital marketing manager.
Digital marketing specialists usually have to possess more skills extending over and beyond SEO.
If your ultimate objective is to start a digital marketing expert, it will be important for you to learn more about other online marketing methods such as email marketing, paid advertising and social media marketing.
While you might be planning to remain as an SEO expert for the rest of your life, having knowledge and skills of how other channels work is also very important and is highly recommended. It is also a great item that you can easily add to your resume.
Professional SEO Services
Flytonic SEO specialist offers top-notch SEO services with highly dedicated experts, impeccable customer service and full transparency in the business. One of the things that will be surprised to know is the fact that we are old fashioned and strongly believe in ethics and integrity while at the same time remain updated with the latest strategies and developments in SEO.
Over the past 10 years, we have grown to become leaders in SEO, back in the days when SEO was barely known and optimization wasn’t even a point of concern. We have encountered the trends, the opportunity, black hat approaches and we have come to the conclusion that there is no alternative to understanding which is the right way to undertake business. Essentially, we have witnessed the rise and fall of hundreds of black hat strategists. The good news is that we are still standing, mainly because we understand the strategies that work and won’t fail the next minute.
For the past few years, we have been in this industry, we have helped hundreds of clients, from startups to established brands, rise through the rankings. The great news is that we have done all this with an A+ rating and 95%+ client retention.
Additional services that you can expect from us include:
- Competitive analysis
- Website analysis
- Search engine penalty analysis
- Keyword research
- Keyword optimization
- Meta data optimization
- Web architecture optimization .
- Website code optimization
- High-quality link building
Flytonic promises transparency in all our professional SEO services and this is exactly what we deliver to all our clients. We focus on offering affordable SEO services, superb customer support services and implement the best strategies for different business sizes including small and large.