Assessing the Performance of Excel Affiliates: A Comprehensive Review

Posted by Alice on January 8, 2023 in Affiliate Programs, Casino Affiliate programs

Excel Affiliates At A Glance

Excel Affiliates is the official casino affiliate program that promotes Fruity King Casino and a couple of other highest converting casino brands with a reputation for retaining players for an extended period of time with their frequency bonus packages and enticing games.

Affiliate programs are becoming increasingly popular with the growth of the online gaming industry. Affiliates operating online businesses are looking in that direction, seeking to expand the services in their sets. In addition to that, they are also looking to create extra income sources. Affiliate marketing is the longest-standing type of promotion and has become a safe place for tens of affiliates in the past few years. In this article, we will introduce the best affiliate program in the online gaming industry – Excel Affiliates!

Let’s get started!

Excel Affiliates

UpTo 50% Lifetime Commission, Top CPA/CPL Deals, & Hybrid

Full Terms & Conditions Apply

Excel Affiliates

Excel affiliates is one of the most generous casino affiliate programs offering the best commission plans. With flexible and highly competitive commission structures, gambling affiliates have a choice between CPA/CPL Models, Revenue Share & Hybrid Commission Plans.


  • Excellent lifetime player values
  • Dedicated Affiliate Managers
  • CPA/CPL Option Available
  • No Negative carryover
  • Wide range of marketing tools
  • No Admin Fees


  • Cannot be marketed to US players
  • No sub-affiliation scheme

Overall Rating

Excel Affiliates Info

  • Affiliate Program: Excel Affiliates
  • Brands : Spinzwin Casino, Great Britan Casino, Monster Casino, Online Casino London, Conquer Casino, Fruity King Casino, Vegas Paradise Casino, Grand Master Jack Casino
  • Commission Model: Revenue Share , CPA , Hybrid
  • Deals: UpTo 50% Lifetime Commission, Top CPA/CPL Deals, & Hybrid
  • Verticals: Bingo , Casino , Lottery , Poker , SportsBook
  • License: UK Gambling Commission
  • Established: N/A
  • Payment Method: Bank Wire Transfer , Bitcoin , Skrill
  • Support: Live Chat, email
  • Countries : Sweden , Finland , Germany , Canada , Cyprus , South Africa , Nigeria , Kenya , United Kingdom , Curaçao , Russia , China , Netherlands

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Excel Affiliates Program Overview

Excel affiliate program has succeeded in outshining other programs thereby offering great welcome bonuses for all the new affiliates. You don’t require to have any skills for you to join this affiliate program, because the company offers all-around support as well as training. It’s the easiest way you can earn income promoting casino sites. They will educate you on how to make a good income and provide you with all the promotional materials you might need. Alongside other leading included websites, your duty will be to market Great Britain Casino. This is a popular brand among the UK players; therefore, your work may be a little simpler than you anticipate. Also, the affiliate program comes with many advantages such as the presence of customized plans provided by the operator’s management. Besides, you can also expect to be paid on regular basis through trusted payment methods.

Moving on, the Excel affiliate program offers a massive revenue share that begins from 35%; this is incredible because affiliates will be earning these commissions for a lifetime provided the referrals continue playing at the associated online casino brands. This affiliate program is also unique as affiliates can get a stable passive income after working hard for just a few years. Of all the features of the Excel affiliate program, their heavy revenue share helps them to outshine the rest programs. All affiliates also get high-quality support from well-trained support staff and you are allowed to utilize leading software in the online gaming industry. Read the sections below to learn all the basic features of this affiliate program.

Excel Affiliates Program Work?

Excel affiliates is a safe and secure program, as it’s licensed and regulated by the United Kingdom Gambling Commission. This company was created by people with vast and many years of experience in the iGaming business. In simple words, the program was specifically created for individuals and companies having a super strong online presence. It doesn’t matter if you are operating a blog, site or have a strong media background; simply, anyone can join this affiliate program. Also, you can utilize several high-class promotional materials as well as take advantage of great casino offers provided by the platforms. Below are the benefits that you will enjoy when you Excel affiliate program.

Grab your cup of coffee and relax as we are about to reveal more amazing details about this affiliate program. In the coming section, we will discuss the commission structure and the available deals. Later on, you will then discover about all the included eight included casino brands. We will also list all the supported payment methods and the utilized software in the last few sections of this review. Before we discuss anything else, it’s worth mentioning that you should read all the T&Cs of the company. This section can be accessed easily on its main site and features legal and general details, which all affiliates are required to know.

Excel Affiliates Program Commission – CPA And Revenue Share

When you join this affiliate program, you will instantly qualify for their commissions as well as tailor-made one-time payments. Let’s begin with the operator’s welcome bonus that is valid for the initial three months. Affiliates receive a flat 50% share of the revenue share produced by the players that you refer to the casino each month. After the 1st three months are over, you get a revenue share that is based on a commission structure divided into three tiers.

Excel Affiliates is without a doubt one of the most generous casino affiliate programs in the gaming industry providing partners with the best commission plans. With flexible and highly competitive commission schemes, partners have a choice between CPA/CPL models, revenue share, and hybrid commission schemes.

  • First 3 Months

As a partner, you can take advantage of the flat 50% Rev Share for the first 3 months.

  • After 3 Months

Revenue share between 35% and 50%.

Net RevenueRevenue Share
Up to £5,00035%
£5,001- £15,00040%
£15,001 or more50%


You can get in touch with your account manager to ask any burning questions. Best performing affiliates get to access special revenue shares. Besides that, this affiliate program also provides hybrid, CPL, and CPA deals. When we were reviewing Excel Affiliates, we discovered that it’s a flexible program. And that is the main reason why we decided to rank it besides the best affiliate programs within the UK. The only drawback of this affiliate program is that it doesn’t offer a sub-affiliate plan. We hope to see the company working on it pretty soon.

Associated Casino Brands

For affiliates who love promoting many brands at once, Excel Affiliates is the best program to join. This affiliate program is connected to 8 high-quality casino brands. Online Casino London and Great Britain Casino were established back in 2019, aiming at the UK marketplace. The site features flawless functionality as well as an impressive design. Over eighty high-quality software developers deliver the game content. On the other hand, Monster and SpinzWin Casino attracts customers with their heavy deposit bonuses as well as ongoing promotions for seasoned players. Players also get to enjoy poker games, slots tournaments and jackpot draws. Vegas Paradise Casino – the longest-standing casino that is connected to Excel Affiliates attracts more customers by offering special VIP points that can be exchanged later for high rewards.

Image: Excel Affiliates logo with a background of casino chips and playing cards

GrandMasterJack casino is the latest brand that was established in 2020 and it’s essentially the hottest environment for gambling. Apart from the United Kingdom, the casino is also popular in other regions such as Scandinavia, Canada, New Zealand, and Japan. Progress play powers this casino and offers a great game collection that covers all genres including roulette, blackjack, video poker, slots, and live casino. The other brands associated with the Excel affiliate program is the Conquer Casino and Fruity King Casino. similar to the six brands that we have mentioned above, the latter casinos feature top-notch content provided by a supplier like Evolution Gaming, Microgaming, Play’N GO, Yggdrasil, and Net Entertainment.

Payment Methods

The promising commission’s plans as well as the included brands aren’t the only benefits you will enjoy when you join the Excel affiliate program. Meanwhile, all the payment options offered here are safe and reliable and you can feel at ease when using them. To withdraw your earnings, you can pick your favorite methods from a vast majority of options including Envoy, Neteller, and UK BACs. On the other hand, cheques and wire transfers are also great options. Unfortunately, online payments like PayPal and Skrill aren’t available. Another thing that you should bear in mind is that each banking method has a different minimum threshold. Among all the payment methods, bank transfers require the highest minimum payment threshold of $500. The e-wallets least thresholds of $20.

  • Wire transfer
  • Neteller
  • Envoy
  • Cheque

The company processes commissions at the start of every month, though the affiliates get their earnings in 1 -25 days. Though this period seems longer compared, the normal period is ten working days. The currency used (GBP) by the company will be appreciated greatly by the UK players. Affiliates residing in other regions can negotiate other options with their affiliate manager. If you want, you can pick another payment method if your current isn’t serving you well. The company doesn’t deduct any fees, though the payment method you choose will.

Excel Affiliates Program Software

Excel affiliate program utilizes a leading software in the online gaming industry known as Income Access. The software is simple to utilize, it’s updated regularly and offers detailed information about the performance of your referrals. You can also use the software to calculate your CPA payments and commissions, check your commission balance, and search for ways of improving your statistics. When it comes to all the included online casino brands, the best companies in the iGaming industry are responsible for the available game content. Players can also access the sites via mobile devices and desktops and enjoy flawless functionality.

Marketing Tools

From the moment you join Excel Affiliates, you’ll have access to a wide range of marketing tools that you need to successfully promote partner casinos. Some of these promo tools include text links, banners, landing pages, and mailers. Also, you can request your affiliate manager to give you some customized tools.
Besides requiring the best marketing tools, you’ll also need a tool for tracking your promotion campaigns. Fortunately, Excel Affiliates has a tracking tool that generates reports in real-time. The report includes the clicks generated and the number of impressions from your ads.


We have tried our best to deliver the most important aspects of this affiliate program. Check out the T&Cs section and in case there is something that you don’t understand, you should get in touch with the company for details concerning your application. In general, the provided revenue share is among the greatest on the marketplace and the welcome offer is very beneficial for both the newbies and experienced affiliates.

Like other trusted USA online casino affiliate networks, Excel Affiliates also offers you a chance of promoting popular and leading online casino brands. In addition to that, you will be able to attract many customers because of the great game collection featured by the included brands. There are many benefits you will enjoy when you register with the company including the absence of a negative rollover and the vast majority of banking methods. This affiliate program ranks besides other popular programs like Alpha Affiliates. But, in case you are looking to join an affiliate program offering a single brand, you should consider checking out 10Bet Affiliates. But, you should try Excel affiliates as its properly licensed by the UKGC. Commissions are also fair and there are many hybrid and CPA deals. You can also cash out your monthly earnings using many payment methods. If you are already impressed with this affiliate program, just send your application to the company and they will get back to you within no time. We wish all affiliates success in their work.

Frequently Asked Questions Excel Affiliates

In case you have missed any information above, just check out the section below. These are some of the most common questions asked by our readers.

What is Excel affiliates?

The Excel affiliates is a special chance to join a family that rewards its members well. Refer new depositing gamers to the included casino brands and get commissions from the net gaming profit generated. Receive extra CPA commissions when you accomplish different tasks.

What revenue share is offered by the Excel affiliate program?

Excel affiliates pay commissions based on the produced net gross profits by the referrals. The least commission tier guarantees 35%, while the top-performing affiliates can get a cut of up to 50%. New affiliates should also take advantage of the incredible CPA payments and welcome bonuses.

What online casinos are connected to excel affiliate programs?

Currently, the affiliate program features 8 online casino brands, providing incredible playing conditions. They include Fruity King, Online Casino London, Great Britain Casino, Conquer Casino, SpinzWin, Monster Casino, Grand Master Jack, and Vegas Paradise. All these casinos feature a vast majority of games, jackpots, and great bonuses.

What software is used by Excel affiliates?

Affiliates can utilize the great tracking software used by the company known as Income Access. With this software, you will be getting daily reports and you can check your commission balance. Income Access software also allows you to track the actions of the referred players.

What banking methods are supported by the Excel affiliate program?

Monthly earnings are issued through several methods including UK BACs, Envoy, Neteller, and Wire Transfer. You will get your earnings every month and the minimum cash-out amounts differ based on the payment method that you have picked. The company doesn’t deduct any admin fees, though the bank might. All payments are issued in GBP only, though affiliates can negotiate other currencies with their account manager.

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  1. About Author: Alice