Looking to learn exactly what SEO is and how it works? If so, following is a simple SEO guide for you so that you can properly understand what SEO is all about and what you need to do to boost your websites SEO to attract your target audience and other visitors looking for the same services or products that your business offers. Keep reading this SEO for dummies guide to learn more about Flytonic top SEO services.
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You get to heat about so many acronyms such as B2C, B2B, SERPs, PPC and SEM. However, one of the most popular marketing terms that you must have most likely have heard about is SEO.
In case you have any doubts in regards to how SEO works, then you should know that there are many people just like you. The entire process of generating traffic, leads and more sales from the search engines is quite confusing and can be very overwhelming for many business owners.
To properly understand the SEO world, following is a detailed SEO for dummies guide that will help you get started right away.
What is SEO: SEO for Dummies?
Without just focusing on the alphabet soup, SEO is the short form of search engine optimization. Technically, if you have every carried out any search on the popular search engines such as google, then you must have heard about this term.
For instance, if you want to go to a vacation in Hawaii. You just open google and the type in “vacation spots in Hawaii.” The search results will be many pages that you can scroll through to get the best restaurants in hotels in Hawaii.
This is where SEO steps in. there are very few times that you scroll past the first few pages and go forth to look into the second, third or fifth pages? This happens on very rare cases.
If it doesn’t happen with you then it also doesn’t happen with other people. Technically, over 95% of the clicks come from the first few pages of the search. Most of them comes from the google search.
Essentially, imagine a person searching for your service or products on the search engine such as Bing or Google. If the website does not appear as a snippet or listing on the first pages of the search results, 95% of people will not discover the company.
SEO refers to the entire process of getting the business site onto that first of the results. It is for this reason, you are in a position to attract your prospects to your site so that they can learn more about your services or products and find more information to contact your business. Technically, it is very important that organizations in the United States spent more than $80 billion for SEO services in 2019/
Essential SEO Tips for Beginners
SEO is ever changing and complicated, therefore, there is no way that we can list everything that is needed on a single post.
However, there are many universal SEO rules that beginners ought to learn about. Following are some of the things you should know to get started.
Keyword Usage
If you have not already used these then you should undertake some keyword research to find the best keywords for your product or service.
For example, a restaurant owner in Hawaii, might largely focus on important keywords such as “best restaurant in Hawaii” or “where to stay in Hawaii.” [1]
After you have identified the top keywords, you can sprinkle them throughout your sites content. You can then use them in the URLs, page titles and blog posts without any overstuffing.
Image Optimization
As you ponder about the keywords, another essential place to place the keywords is in the image tags and files names.
Instead of loading the image of the sunset as the “image.jpg,” our savvy Hawaii hotelier will use the tag “sunset_in_jamaica.”
This helps the search engine to find the image and enhance the websites Search engine optimization.
Internal & External Links
The final way to improve the SEO is to include external and internal links in your entire website.
Technically, the internal links used on your website usually points to the relevant blog posts and service or product pages. On the other hand, outbound links ought to point out to the relevant authority websites, but you should be aware of linking out to the competitors.
SEO Strategy
One of the most important things that you should remember is that before you start optimizing your site for the search engine, you should have a better strategy. This means that each page in your domain should have a clear purpose and the primary keywords that is assigned to the domain.
For instance, if you open a business as an event planner. Just like any other business, you will need more leads and a better strategy that would help with the SEO. Luckily, many tools can help with this. For instance, you can check out tools such as Semrush by entering your competitions URL to determine the keywords that the competitors are ranking for.
After you have such data, then next thing you should do is filter out the keywords that you do not need. For instance, if you are an event planner from USA, you will not have any interests in keywords like “event planner London.”
Once you have finished and you have assembled the filtered list, you will be required to compare it with the website. For instance, if you are to go with “event planner services”, you should check out the “event planner services” the landing page in your site such as domain.com/event-planner-services.
You will most probably have to opt for “event planner Hawaii”, “event budget checklist”, you can event compose a post regarding “what is the average cost of an event” or you can also consider making a very simple “event budget calculator” that you can use in your endeavors.
These are two essential things: you do not want to target all these keywords with a single landing page and you do not want to just go after the “event planner” right away because this will most likely not be the case.
For instance, let us compare the “event planner” keyword that has 135,000 monthly searches and is quite broad with “event locations” which has 2400 searches monthly and medium competition. There is no doubt that you will have a better chance to rank with the “event locations” post or article.
Overall, following are some of the things you need to know if you want to optimize your website.
- Create a landing page for all important topics.
- Pick the most essential keywords.
- Filter out irrelevant keywords.
- Undertake market research
SEO Content Tips
The initial rule of SEO writing is that the visitor/reader will always come first. This means that you do not want to create articles, posts, or texts mainly because you do not want to rank in the search engines. The first thing that you should be concerned about is the value of your content.
Unorthodox techniques of getting more traffic such as writing invisible texts or stuffing copy with some keywords will not work in 2020. This is because SEO hates it, mainly because it’s not user friendly and you make you look stupid.
After we have described it, following are some of the best SEO practices:
- The title “h1” of the page must contain the main keyword
- Your pages URL should also contain the keyword
- Always make sure you enter the keyword at the introduction of the post
- Add the main keywords to the files names of your images, especially the “ALT Text.”
- Add more related keywords in your subheadings “both h2 and h3”
- Post longer and more valuable content, a minimum of 800 words
- Add worthwhile links to your pages content
- Include internal links to your pages, a clear sign that the content is more consistent.
It will be easier if you remember about each of these things if your website is created on wordpress and you will also have installed the Yoast plugin [2].
Now You Know How SEO Works
Our comprehensive SEO for dummies guide has been put together to give you a detailed overview of exactly how SEO works. Nevertheless, you should always remember that there is a lot for you to learn.
The good news is that you don’t have to do it alone. Flytonic experts are always here to help in case you need any help with your websites SEO. Essentially, many business owners have trusted us with their business SEO needs so that they can focus on other important aspects of their business.
Do you want to learn more about SEO and take your business to the next level? If so, we are always here to help whenever you need our help.
Contact us now and let us improve your website for more traffic, better leads and increased revenue.
Conclusion
While some many individuals and agencies provide SEO services, you need to know that SEO is a process and not a destination. As content and websites evolves, the SEO requirements keeps changing. We strongly hope that this SEO for dummies has helped you understand everything you wanted about search engine optimization.
The search engines are regularly changing how algorithms work, which typically means you will never have the perfect SEO solution. The most important elements lie in understanding, experimentation and commitment.
Sources
[1] –Wikipedia
[2] – Yoast
