Top 5 US Sportsbook Affiliate Programs 2023

Posted by Alice on January 8, 2023 in Affiliate Programs

When people start looking for the best US sportsbook affiliate programs in the gambling industry, most of them focus on online casinos. This is because most of them are not aware of the great value in the lucrative affiliate programs developed by sportsbooks. Essentially, one of the main reasons why most people tend to focus on top online casino affiliate programs as opposed to bookmakers is because there is a large number of online casinos on the Internet than online sportsbooks. However, this doesn’t make online sportsbook affiliate programs less attractive. We have listed the best US Friendly sports betting affiliate programs to make it easier for you to find the best sports betting affiliate programs for US players.

It’s important to take note of the fact that these sportsbooks also offer casino games. Therefore, if you are targeting casino players, you can also benefit from advertising these affiliate programs by stating that the bookmaker you are recommending also offers a wide range of casino games. It’s also important to make sure you find users who are strictly interested in sports betting. Many online sportsbooks offer more profitable affiliate programs than online casinos.

A few other things that you should also consider when looking for the best sportsbook affiliate programs for US players include allowed countries, awards, payment options, number of brands, and payment calculations. To save you time, we have researched and listed the best US Sportsbook affiliate programs.

How To Get Started As A Sports Betting Affiliate in the US

There is no standard approach to getting started in the sports betting affiliate niche. If you have a unique concept, you are free to start as an affiliate business.

You should start by considering the markets you want to promote, the US states you wish to target, and the approach you will be using to generate organic traffic that converts and at the same time comply with the local regulations.

Some gambling affiliates start sports betting guide websites, offer predictions and picks, or build a forum. Sometimes betting affiliates take advantage of existing relationships like your domestic fantasy sports league and certain areas of knowledge to help find referrals.

1. Start A Website

The easiest way to get started as a sportsbook affiliate is to setup a website and start publishing blog posts/articles. Starting a professional website is very easy today. You can easily find lots of information on that subject, so we’ll keep the details provided here brief. Essentially, all you need to do is buy a premium sportsbook affiliate WordPress template and purchase the most affordable web hosting service for affiliate marketers.

Free content management platforms like WordPress make content publishing fast and convenient, but complex features, tools, and design for your users will most likely need the help of professionals. However, this is something you don’t have to worry about. You can count on flytonic WordPress experts for top-notch WordPress customization and maintenance services.

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2. Join Licensed US Sportsbook Affiliate Programs

Next, join trustworthy US Sportsbook affiliate programs that you wouldn’t hesitate to join yourself as a customer.

In regulated markets of poker, casino, and sports, many providers have a fast approval process for new sports betting affiliates to make sure your content is fully compliant and your business holds all the required permits or licenses to offer services to the operators.

After your account has been approved, you can check statistics, get referral tracking links, and request the latest marketing tools.

3. Publish Useful & Factual Content

Publish interesting and useful content to attract visitors who click on the referral links. There is a wide range of topics that you can discuss, but the most important thing is to attract people who are interested in sports betting.

The kind of content you publish will shape the amount and type of traffic you generate. Technically, the quality of content you provide will be of great help as you strive to drive more organic traffic and conversions.

A good example would be reviews of betting websites and apps. If a punter is considering joining DraftKings or Bet365 that person might run a Google search for Bet365 reviews or DraftKings Reviews.

Another great example would be to publish “how-to” blogs for collecting payouts, making deposits, or placing certain types of bets. Some betting affiliates write gambling strategy posts, offer predictions and picks, and provide odds comparisons.

The most challenging part of becoming a successful betting affiliate is offering value and separating yourself. Many other sports betting affiliates have previously written reviews of sportsbooks.

If you choose a specific topic, we recommend that you compose a factual article. Your aim should be to offer real value to your readers by publishing information that they cannot find anywhere else.

This is the only way you can earn your visitor’s trust and attract loyal visitors. Always strive to setup your brand as a reputable authority, which will make more people to trust you and click on the referral links.

4. Research All Brands You Pick As Affiliate Partners

Research every betting brand you want to promote. Always make sure the chosen brand is a perfect option for your market and will offer the referrals a safe gambling experience.

5. Don’t Cut Corners

The “make money as a casino affiliate” topic is full of swindlers who make money promising big secrets to success. Such a thing doesn’t exist. If you want to become a successful casino affiliate, you must be willing to work harder to stand a stand of beating your competition.

5 Best US Sports Betting Affiliate Programs

Here are the top 5 best US sports betting affiliate programs:

Sportsbook AffiliateTop Casino BrandsCommission
IntertopsIntertops SportsbookRevenue Share – 20% -35%
CommissionKingsBetOnline, SportsBetting, and TigerGamingRevenue share – upto 45%
Web PartnersMyBookie Sportsbooks, Bet US Racing, MyBookie RacebookRevenue share – 25% – 35%
Best PartnersBovada, Bumbet, BodogRevenue Share 25% – 40%
5Dimes5Dimes SportsbookRevenue share Upto 20%

#1. Web Partners

Web-Partners-Affiliate-Program US Sportsbook Affiliate Programs

Web-Partners-Affiliate-Program US Sportsbook Affiliate Programs

Web Partners is a popular US Sportsbook affiliate program where affiliates can promote many reputable brands. Therefore, if you choose to sign up at Web Partners, you will have an opportunity to promote both casinos and sportsbooks on your site including BigSpinCasino, Apuestele, MYBCasino, MyBookie, BETUSRacing, and XBet. Besides the American players, most of these brands accept players from south, north, and Central America and a few other jurisdictions across the globe. The good news is that the company allows you to choose the commission package that you want – revenue share, CPA, or hybrid. With revenue share, you get a commission of up to 35%.

Headquartered in Costa Rica, this amazing US Sportbooks affiliate program is available in Spanish. Promoting popular brands that are part of this affiliate program is pretty easy mainly because of the innovative banners, XML feeds, and odds widgets, branded lines, and text link available here.

Pros and Cons


  • Real time reporting
  • Multiple currencies
  • Exclusive sub affiliation deals
  • CPA plan available


  • Slow payments
  • Negative carryover

#2. Intertops Affiliates

INTERTOPS-AFFILIATES US Sportsbook Affiliate Programs

Intertops Affiliate

Intertops acquired its UK sportsbook license back in 1983. However, they got into the online gaming industry in 1996. Over the past few years, they have had a special Intertops affiliate program. Today, the intertops affiliate programs offer different products including Intertops Sportsbook, Intertops Casino Classic, Intertops Poker, and Casino Red. The Intertops Sportsbook includes a wide range of sports with numerous betting markets including some of the highly popular US markets for sports betting such as American football, baseball, basketball, ice hockey, and others. The good news is that Intertops Sportsbook offers different bonuses for both existing and new players.

Sports betting affiliates will be glad to know that they can use the same online account on different products. This means you can use the same account to promote Intertops Sportsbooks and Intertops Casino. Moreover, the commission available is largely based on a classic revenue share model that ranges from 20% to 35% based on the amount of money your referrals spend every day. Payouts are processed every month.

Pros and Cons


  • No bundling
  • No negative carryover
  • 2 tier sub affiliation plan
  • Powered by Income Access software
  • Very low minimum payout limits


  • Payments only made is USD
  • 20% admin fee

#3. CommissionKings

commission-kings-affiliate-program US Sportsbook Affiliate Programs

Commission Kings US Sportsbook Affiliate Programs

Launched in 2018, CommissionKings was established to replace Partner Earnings, which was also a very popular affiliate program. There are four brands that affiliates can promote after joining CommissionKings. Besides Wild Casino, there are three bookmakers that you can promote here, all of which are quite popular especially in the US. BetOnline, SportsBetting, and TigerGaming are some of the popular brands you can promote here. These are reputable brands with numerous positive reviews and many years of experience.

Although these websites are highly reputable, you can ultimately find many new punters by outlining the great offers available here and the hefty bonuses for both existing and new players. The good news is that these sports betting websites allow wagering on sports popular in the US like MLS, NBA, NFL, NHL, MLB, NCAA football, NCAA basketball, and more. The commission rate that affiliates can get from CommissionKings can be upto 45%. Every time you need assistance as a sports betting affiliate, you can easily reach out to the support team through email.

Pros and Cons


  • Lifetime commissions
  • No bundling of earnings
  • CPA plans available
  • Low minimum payout threshold ($100)
  • Wide range of payment methods


  • No sub affiliation plan included
  • Negative carryover admin fee

#4. Best Partners

US Sportsbook Affiliate Programs

There are many reasons why Best Partners is considered one of the top US sportsbook affiliate programs. To start with, this renowned affiliate program has been around since 1994. The program provides affiliates with unlimited access to different tools that they can use in marketing campaigns. Best Partners is powered by MyAffiliates. Affiliates get comprehensive reports that they can use to improve their earnings. Also, affiliates gain access to a team of highly experienced and dedicated personal managers.

From affiliate banners and text links to write-ups and screenshots, Best Partners offers its affiliates different types of promotional tools. Some of the brands you can promote here include Bovada, Bumbet, Bodog, and other renowned brands around the world. Keep in mind that many of these casinos and sportsbooks also accept bitcoin. It’s also important to note that the commission structure varies based on the bookmaker you choose to promote. However, they often focus on the revenue share commission that usually ranges between 25% and 40%.

Pros and Cons


  • No admin fees
  • No bundling
  • Payments available in six currencies
  • Low withdrawal limit ($50)
  • Payments made 10 days of every month


  • No sub affiliation plan
  • Negative carryover

#5. 5Dimes Affiliates

US Sportsbook Affiliate Programs

US Sportsbook Affiliate Programs

The last on our list of the best US sportsbook affiliate programs is 5Dimes Affiliates. This affiliate network was established to promote 5Dimes – a renowned sportsbook, lottery, poker room, racebook, and casino. Launched back in 1996, this popular brand has been in the market for many years. Furthermore, the 5Dimes affiliate is also responsible for the promotion of other different brands including Island Casino and Sportsbet. You will find amazing sports betting opportunities that are offered by these popular brands. The best thing is that these brands accept US players.

5Dimes Affiliates provides proprietary software that is used for their affiliate program. The system offers many marketing tools to affiliates. Affiliates can use these tools through their websites or via email. There are two commission structures that you can choose from including the CPA deal or the revenue share plan. The only thing you need to do is get in touch with the support team and let them know which commission structure best suits your needs.

Pros and Cons


  • No admin fees
  • Payments sent every week
  • Wide range of payment methods available
  • CPA plans available
  • Low minimum withdrawal threshold ($100)


  • No sub affiliation plan included
  • Negative carryover

Licensed US Sportsbook Affiliate Program

Today Sportsbook affiliates can advertise sports betting sites in the markets of West Virginia, Indiana, Pennsylvania, and New Jersey. Other states like Tennessee, Illinois, Iowa, Colorado, Iowa, and Michigan are working on legislation to open up their markets for affiliates. For instance, if you wish to play at an online casino in New Jersey, then you should find one that’s licensed and regulated by the New Jersey Casino Control Commission.

In many regulated states, sportsbook affiliates are required to license or register their operations before they can make any deals to promote legal bookmakers.

However, not all states where sports betting is legal are viable markets for sportsbook affiliates.

For a larger part, only states with a well established competitive marketplace with many sports betting operators competing for a business to offer the most suitable environment to make sports betting affiliates a reasonable expense from the provider’s viewpoint. Bookmaker’s providers with the monopoly have very little incentive to manage betting affiliate programs where there isn’t any competition.

Also, this applies to states with unfavorable gambling laws.

For instance, some states like Nevada need in-person registration in a real-life casino. This limits the geographical reach of betting affiliates. Unfortunately, this also sophisticates the process of tracking referrals.

Some states only allow retail bookmakers. Others like Rhode Island, New Hampshire, and Oregon only have a single operator that holds the monopoly over the gaming market. These are some of the factors that notably reduce the value provided by sports betting affiliates.

As casino affiliates ourselves, we strongly believe that a highly competitive sports betting market results in more value for the players.

FAQ – Sports Betting Affiliate Programs US

Below are some of the most commonly asked questions about sports betting affiliate programs

Do I have to pay tax on sports betting affiliate earnings?

Your federal income tax remains 100% separate from any consideration of the brands you are promoting. You might pay corporate tax if your betting affiliate marketing organization is incorporated. However, you don’t have to pay tax if you run a limited liability company, though you may have to file the informational return.

Can you do sports betting affiliate marketing without social media?

If you want to become a successful sportsbook affiliate marketer without a professional website, social media is definitely your best bet. You can easily run Facebook ad promos to drive traffic to the brands you are marketing.

Does Facebook allow sports betting affiliate marketing?

Facebook allows affiliate marketing. However, it’s important to always make sure you fully comply with Facebook’s advertising guidelines. Facebook is very similar to Google, it's all user experience.

Where can I promote my betting affiliate links?

Promote your betting affiliate links in:
• Digital products
• Email marketing messages
• Social media posts
• Banner ads
• YouTube videos
• Product tutorials
• Blog reviews and content

How do I promote betting affiliates on Facebook?

How do I promote betting affiliates on Facebook?
• Share things on your page.
• Create a Facebook group
• Facebook ads
• Promoting posts
• Create a page

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  1. About Author: Alice