Top Sports Betting Affiliate Programs for 2023

Posted by Alice on January 8, 2023 in Affiliate Programs

In this article, we have listed the best sports betting affiliate programs that pay out huge commissions to their affiliate marketers for their promotion.

Over the years affiliate marketing has greatly helped online marketers and talented webmasters taste success and realize their dreams. All you need to do is provide quality content that adds value, and sports betting affiliate marketing will help you earn profits and ultimately boost your business as well as the service or products of the brand you are promoting.

Best WordPress Sports Betting Affiliate Themes

Visit Now
1 WordPress-Sports-Betting-Theme-
  • Fully Versatile
  • High Google pagespeed score
  • AMP inbuilt Support
  • Multi-Language Support
  • Built with SASS +HTML5+Bootstrap
Starts at $59
  • SEO Friendly
  • 100% Mobile Friendly
  • Multilingual and translation ready
  • Modern & Clean Design
  • Sportsbook Casino Widget
  • Responsive with Mobile Menu
  • Customize Background and Main Color
  • Translation Ready
  • Well Documented
  • SEO Friendly
Starts at $59

Why Pick Sports Betting Affiliate Programs?

Here we are reviewing the best sports betting affiliate programs out there. Wondering why we have chosen sports betting? If so, it’s due to the fact that sports betting helps millions of people enjoy some amazing sports that have been around for many years. Statistics show that about 50% of people from 18 years and above have in one way or another took part in some type of sports betting in the United States. The good thing about it is that you can enjoy all forms of sports betting from the comfort of your living room. Betting on sports is offered for different types of sports events including hockey, boxing, cricket, basketball, football, horse racing, and many others. Another great reason is the fascinating thrill it provides. Its demand is fast increasing and with such affiliate programs, you can generate enough revenue.

Best Sports Betting Affiliate Programs

Sportsbook Affiliates
Top Betting BrandsCommission
Betsson Affiliatebetsson, betsafe, Nordicbet, StarCasino,Revenue Share – 30% -50%
Bet365bet365 sportsbook and RacebookRevenue Share – 30%
BetfairBetfairRevenue Share – 25% – 35%
IntertopsIntertops SportsbookRevenue Share – 20% -35%
Yahoo Sports Daily FantasyYahoo! Daily Fantasy sportsRevenue share – 25% of entry fees
Bwin AffiliatesBwin.grRevenue share – 20%
Bovada.lvBovada,, Revenue share – 25% – 45%
Web PartnersMyBookie Sportsbooks, Bet US Racing, MyBookie RacebookRevenue share – 25% – 35%
FanDuelFanDuel SportsbookRevenue share 25% – 35%
William HillWilliam Hill SportRevenue Share 10% – 30%
BetVictorBetVictorRevenue share 30%
888 Affiliates888 SportsRevenue share 20% – 40%

#1 Bet365

Best WordPress Sports Betting Affiliate Themes - A collection of the top sports betting affiliate programs that offer high commissions for promoting their brands. Boost your business and earn profits with sports betting affiliate marketing



Join program >

Bet365 is by far one of the most reputable gambling brands across the globe. Bet365 brand has more than 22 million customers around the world. The group has a one-wallet system, which allows players to use the same payment method and login details for their games, casino, poker, and sportsbooks. Besides sports betting and casino games, they also feature live video streams on various sports events.

Bet365 AffiliatesAffiliate program details
Brandsbet365 sportsbook and Racebook
Commission30 percent revenue share
Main marketsUK, Spain, Macau, Australia
Sub affiliateNo
Disallowed marketsUSA, Turkey, Syrian Arab Republic, Netherlands, Italy, Israel, Iran, Hong Kong, Greece, France


It’s important to note that bet365 uses a proprietary affiliate management program to operate their affiliate programs. The operator provides its affiliates with the best creatives, reports, and top-notch resources. The highly dedicated affiliate team is always available and willing to help. Also, they offer suggestions on the best way to maximize your affiliate winnings.

Why Promote bet365

  • One wallet system for all their products
  • Best online gambling brand
  • Commissions on all gaming and betting activities

All the gaming and betting activities contribute towards the commissions regardless of the website the users are on. This means you stand a better chance of earning more revenue being their affiliate.

More info >Join program >

#2 Betfair

Betfair-Affiliate-Program best sports betting affiliate programs



Join program >

Betfair is one of the great sports betting affiliate programs that you should consider joining. They are a trusted site for horse race betting online. Besides sports betting, Betfair also offers poker and other casino games. Punters living in the United States must be at least 21 years of age and legally reside in new jersey to be allowed to join this program.

Betfair AffiliatesAffiliate program details
Commission30% revenue share
Main marketsRomania, Netherlands, Spain, Italy, Sweden, Denmark, Ireland, UK
Disallowed marketsUSA, France, Turkey

Betfair uses NetRefer to run their affiliate program. It’s also important to note that they use complete cross-product revenue. You will also be pleased to find that they don’t have a negative carryover. The affiliates have full access to a wide range of marketing tools including improved tracking tools and sign up offers for bookmakers. The operator seems committed to improving their brand and helping all their affiliates succeed.

Why Promote Betfair

  • No negative carryover
  • Signup offers
  • Legal sports betting

Affiliates can build various tracking links to help monitor their marketing campaign performance and see exactly what they must improve to boost their conversion rates.

More info >Join program >


Bovada-lv-Affiliate-Program - -Sports-Betting-affiliate programs


Join program > is a highly popular betting brand, especially in the United States. It was the first leading betting brand to accept bitcoin payments. Moreover, it’s one of the few sports betting brands that accept US bettors. Here bettors can place real money bets on over 300 quality casino games, top horse racing sports, and all major sports events. Their user-friendly sportsbook online interface offers a wide variety of prop bets in the United States.

Bovada AffiliatesAffiliate program details
Commission25% – 45%revenue share
Main marketsWorldwide
Sub AffiliatesNo
Disallowed marketsFrance affiliate program is managed by Best Partners and the program is usually operated on Income Access. The group offers its affiliates optimized marketing tools and unique initiatives. You will be pleased to find out that their account managers are highly experienced and understand everything about the sports betting industry. As a result, you can rest assured that you will get the best help on what you must do to succeed.

Why Promote

  • Competitive bonuses
  • User-friendly interface
  • First bitcoin betting brand

Users who sign up at usually receive generous sign-up bonuses that include a $5000 bitcoin, $3000 casino, and $250 sports match bonuses.

More info >Join program >

#4 Betsson Group

betsson group affiliates betting programs

Betsson Affiliates


Join program >

Some of the top sports betting brands that you can promote in this affiliate program are Nordic Bet, Betsson, and Betsafe. You will also find RaceBets, where bettors can place bets on horse racing. Deposit bonuses that are offered for new patrons vary depending on the brand that you are promoting and the location where your traffic is coming from. They offer a 100% bonus with a maximum of 100 euros.

Betsson Group AffiliatesAffiliate program details
Casino brandsBetsson, Betsafe, Nordicbet
Commission20% – 50% Revenue Share
Main marketsSweden, Germany, UK, EU, Latvia, Estonia, Finland, Denmark, Nordics, Netherlands, and Italy.
Disallowed marketsPortugal, Iran, Israel

Betsson Group’s most popular betting brands, Betsson and Betsafe are available in different languages including Serbian, Italian, Latvian, Portuguese, Icelandic, Greek, Spanish, German, Polish, Finnish, Norwegian, Swedish, and English. It’s licensed and regulated by the Maltese Gaming Authority.

The commission rate for the revenue you generate from this program varies based on the net revenue that your referrals generate every month.

Also, they have a two-tier program that pays out recurring revenue of 10%!

More info >Join program >

#5 William Hill Affiliates

William Hill Sports Betting affiliate program

William Hill

William-Hill casino affiliates

Join program >

William Hill Sports Betting affiliate program allows webmasters to generate revenue from one of the most popular betting brands in the United Kingdom.

William Hill AffiliatesAffiliate program details
Sports brandsWilliam Hill Sport
Commission30 percent revenue share for games
Main marketsSpain, Italy, and the UK
Disallowed marketsUSA, France

With a rich history that dates back to 1994 and a virtual presence dating from 1998, the William Hill affiliates program is a great choice if you are looking to have a successful affiliate marketing career.

Besides being a more trusted and recognized brand, William Hill tends to attract high rollers. This increases the potential of earning hefty commissions if you become William Hill affiliate.

NetRefer powers the interface of the William Hill betting program. It’s of great quality and has the same performance as other high-quality affiliate software like Income Access.

As you expect from such a renowned affiliate program, they offer their affiliates with a wide range of marketing tools to help with conversions.

This includes live odds widgets and banners that cater to more than 17 sports betting markets.

More info >Join program >

#6 BetVictor

BETVICTOR AFFILIATES - -Sports-Betting-affiliate programs



Join program >

BetVictor is a renowned sportsbook that specializes in sports betting online. Currently, the company has also setup an online casino. Over the years, BetVictor has sponsored various sports betting events.

Betvictor AffiliatesAffiliate program details
Sports brandsBetvictor
Commission30% revenue share
Main marketsUK, Romania, Portugal, Czech Republic
Sub affiliates2%
Disallowed marketsFrance, USA

So, with the BetVictor affiliate program, you can rest assured that you will have the best incentives and deals with in-depth knowledge of innovations in the betting technologies.

Why Promote BetVictor

  • Monthly cookie policy
  • Hefty commissions on different promotional programs
More info >Join program >

#7 Bwin

Bwin Sports Betting affiliate program



Join program >

Bwin is one of the best online sports betting brands that offer sports betting as well as casino games. However, most of its revenue comes from online sports betting. As of today, Bwin claims to host more than 20 million registered users from over 25 markets.

Bwin AffiliatesAffiliate program details
Sports brandsBwin
Commission20% revenue share
Main marketsCanada, Australia
Sub affiliatesNo
Disallowed marketsUSA

Why promote Bwin

  • Monthly cookie policy
More info >Join program >

#8 Yahoo Sports Daily Fantasy


Yahoo Sports Daily Fantasy


Join program >

Yahoo Sports Daily Fantasy is a renowned brand when it comes to fair play and a trustworthy leader in fantasy sports betting. They have put in place competition and entry measures to make sure both new and experienced punters enjoy a thrilling gaming experience. Users can gain entry into the contest based on various factors such as no veterans, veteran, the rookie only, guaranteed, league, and sport.

Yahoo Daily Fantasy Sports AffiliatesAffiliate program details
Sports brandsDaily Fantasy Sports Affiliates
Commission25% revenue share
Main marketsUK, USA, Italy, Spain
Sub affiliatesNo
Disallowed marketsIran, Israel

They make use of the Commission Junction to run the affiliate program. On the other hand, Yahoo Sports Daily Fantasy offers a wide variety of creatives, reporting tools and tracking links. Their highly dedicated affiliate management team is always available to help make your promotional campaigns successful.

Why Promote Yahoo Sports Daily Fantasy

  • Entry fee commissions
  • Fair play measures
  • Reputable brand in fantasy sports

Yahoo Sports Daily Fantasy has a flat commission structure that allows affiliates to earn good revenue even for those that don’t have a larger audience base.

More info >Join program >

#9 Intertops

Intertops-Affiliate-Program betting


intertop affiliates

Join program >

Intertops was the first gambling brand to accept online sports bets. Not to mention that it’s also one of the biggest global websites for games, poker, casino, and sports betting. They have more than 4000 daily bets that are placed on different types of sports from punters across the globe. Keep in mind that Intertops is known to offer the lowest minimum bets on the internet.

Intertops Affiliates
Affiliate program details
Sports brandsIntertops Sportsbook
Commission20% – 35% revenue share
Main marketsSwitzerland, Germany, Austria
Sub affiliates5%
Disallowed marketsUSA, France

Also, it’s important to take note of the fact that Intertops is one of the fastest paying affiliate programs. The affiliate group uses AFFIX, which is high-end affiliate software to operate its platform. Intertops affiliates have complete access to reporting tools, marketing kits, banner ads, and various tracking links.

Why Promote Intertops

  • High-end affiliate software
  • More than 4000 daily bets
  • Accepted the first sports bet online

Affiliates get to earn profits from gamblers across all their products.

More info >Join program >

#10 FanDuel


FanDuel Affiliates Program


Join program >

FanDuel is a renowned brand when it comes to Daily Fantasy sports with more than 6 million users across the globe. Users can play casino games, join tournaments, and also enjoy playing against their friends. All players have to do is pick a contest, choose their players, and watch with hopes of winning. Players can play for fun or real money.

FanDuel Affiliates
Affiliate program details
Sports brandsFanDuel Sportsbook
Commission25% – 35% revenue share
Main marketsAustralia, Portugal, Italy, Spain
Sub affiliatesNo
Disallowed marketsUK, USA

FanDuel Partners with Income Access, who manages their affiliate program. FanDuel boasts of having the best affiliate programs in the affiliate industry. Their affiliates get the best creative, videos, text links, banner ads, and more. Affiliates can easily track their deposits, clicks, impressions, and registrations from their website dashboard.

Why Promote FanDuel

  • Two commission plans
  • Top affiliate program
  • Fantasy sports betting

Affiliates earn commissions via Revenue Share or Cost Per Acquisition (CPA). With the revenue share, affiliates can easily earn revenue from the customers they refer to the affiliate group.

More info >Join program >

Other Sports Betting Affiliate Programs

Now since you’ve checked through the first 10 sports betting affiliate programs, below is a list of some more top paying betting affiliate programs you should check out.

#11 Web Partners

Web-Partners-Affiliate-Program sports betting legal

Web Partners

web partners

Join program >

Web Partners is a popular affiliate marketing program that is based on performance. The affiliate group allows its affiliates to generate revenue from the sportsbook, casino, and racebook brands. Web Partners brands are some of the highly popular names in the gaming industry, including MyBookie Casino, MyBookie Sportsbooks, Bet US Racing, MyBookie Racebook, and more.

Web Partners Affiliates
Affiliate program details
Sports brandsMyBookie Sportsbooks, Bet US Racing, MyBookie Racebook
Commission25% – 35% revenue share
Main marketsEurope
Sub Affiliate5%
Disallowed marketsTurkey, Spain, Singapore, Italy, France, Cambodia

The affiliate group is fully dedicated to the success of its affiliates and provides them with the best monthly commission payouts, great customer service, statistical reports, and innovative marketing materials. They offer a wide range of betting lines on all minor sports and major sports that make it easier to convert traffic into players.

Why Promote Web Partners

  • Great commission rates
  • Innovative marketing materials
  • Best online gaming brands

The tiered revenue share plan is the affiliate group’s most popular commission. Also, they offer a 50% revenue share rate in the first month.

More info >Join program >

#12 888 Sports Affiliate Program

888 Sports Affiliate Program

888 Affiliates Program

Join program >

888 Sports is without a doubt a great gaming destination. This gaming brand is perfectly designed to be the best site for sports betting online. They offer a sign-up bonus and other premium betting promos. Also, 888 Sport allows bettors to indulge in in-play betting. It’s also important to take note of the fact that they have a mobile app that allows punters to place real money bets while on the move.

888 Affiliates
Affiliate program details
Sports brands888 Sport
Commission20% – 40% revenue share
Main marketsUK, Germany, Portugal, Spain, Macau
Sub Aff4% – 5%
Disallowed marketsFrance, Israel, USA

Why Promote 888 Sports

  • Dedicated account managers
  • Personalized commission plans
  • Earn high commissions
  • Timely payment
More info >Join program >

#13 Commission Kings

commission-kings Sports Betting Affiliate Programs

Commission kings

Commission Kings

Join program >

Commission kings offer 4 different brands that will give your visitors a piece of everything. They have poker, a casino, race betting, and sports betting.

The casino includes a wide range of games and the sportsbook is upto date.

The available options are all high quality and will give keep your audience quite busy. The commission rates here range between 10% and 45% based on the number of referrals you make every month for every distinct brand.

Commission Kings

Affiliate program details
Sports and
Commission10% – 45%  revenue share
Main marketsUK, Singapore, Belgium
Sub Aff5%
Disallowed marketsFrance

Why Promote Commission Kings

  • Higher commission rates
  • Innovative promotional materials
  • Great online gambling brands

The commission kings affiliate program offers an array of reports to help affiliates track the activity of their referrals and their own progress. There is a 5% commission for sub-affiliates.

More info >Join program >

#14 Pinnacle Sports Affiliates

Pinnacle Affiliates Sports Betting Affiliate Programs

Pinnacle sports affiliates

Pinnacle Sports Affiliates

Join program >

Pinnacle sports affiliates offer both sports betting and online casino games. Here the commission’s available ranges between 25% and 35% depending on the number of players you refer over the past three months.

One thing that stands out about pinnacle affiliates is they don’t have a minimum-earning limit required for withdrawals. This means you get paid regardless of the amount of money you have earned.

Also, pinnacle affiliates pride themselves on having a high return percentage, high paying customers. Essentially, this gives affiliates a chance to earn large amounts of money each month.

Pinnacle Sports Affiliates
Affiliate program details
Sports brandsPinnacle
Commission25% – 35% revenue share
Main marketsUK, Singapore, China, Russia
Sub AffNo
Disallowed marketsUSA, Israel, France

Why Promote Pinnacle Affiliates

  • Great affiliate program
  • Sports betting brands

The only drawback is that you are required to refer at least 5 new players every month to earn a commission. You won’t get paid if you refer 4 or less.

More info >Join program >

#15 Playamo Partners


Playamo Partners

Playamo Partners

Join program >

Playamo Partners is a renowned gambling affiliate program that offers you a chance to advertise 9 gambling brands including sports betting and casinos brand. It’s one of the most popular affiliate programs.

Playamo PartnersAffiliate program details
Sports brandsPlayamo, Bob Casino, Spinia
CommissionFirst 3 months: 50%
Main marketsChina, Russia, Spain, Portugal
Sub affiliate5%
Disallowed marketsUSA, France, UK, Italy, Israel

Why Promote Playamo Partners

  • High quality affiliate software
  • Over 1000 daily wagers
  • Accepts the first sports wagers online

Playamo Casino is one of their selected brands. It’s a popular brand that offers players more than 3,500 slots and other quality casino games. Also, it supports bitcoin and offers professional support to any user in need of help.

More info >Join program >

#16 Megapartners

Megapartners Sports Betting Affiliate Programs



Join program >

Megapartners is a popular affiliate program for two renowned brands including Megaslots and Megapari.

Megapari is without a doubt a mega website. Its features poker, bingo, a casino, and sports betting. It’s translated in more than 60 languages and s available for promotion in different GEOs.

Moreover, Megapari accepts more than 35 payment methods.

The other website, Megaslots is a much smaller gambling website that only features a few payment options, fewer translations, and fewer games than their sister websites.

Megapartners Affiliates
Affiliate program details
Sports brandsMegapari and Megaslots
Commission25% to 50%
Main marketsSweden, Finland, South Africa, Poland, Turkey, Brazil, Japan, Canada, Germany, Netherlands
Sub affiliates5%
Disallowed marketsUSA, UK, Spain, Singapore, Russia, North Korea, Netherlands, Italy, Iraq, Iran, France

Why Promote Megapartners Affiliates

  • Great bonuses
  • Easy to use interface

A few benefits of the megapartners sports betting affiliate program is that they delete any negative balance at the beginning of every month, also, they offer superb customer support around the clock. Not to forget they have a 2-tier program.

More info >Join program >

#17 CPA Kitchen – Gambling Affiliate Network

CPA-kitchen-Sports Betting Affiliate Programs

CPA Kitchen

CPA Kitchen

Join program >

I am glad to add this relatively new affiliate network to our list of the best sports betting affiliate programs.

They already have various offers available for promotion in different countries around the world. They even have an offer that accepts USA traffic.

Most of these offers pay very well with commissions of upto €140 per referral.

OneLink is one great feature that affiliates can use to market these offers. The link automatically sends the users who click on this link to the top performing offers. Some of the things it takes into consideration include conversion rates, language, and GEO restrictions. This would be very useful in different situations.

CPA Kitchen Affiliates
Affiliate program details
Sports brandsKing Billy, Joycasino
Commission26% – 45% revenue share
Main marketsBrazil, Japan, Canada, Germany, Netherlands
Sub AffiliatesNo
Disallowed marketsChina, USA, France

Why Promote CPA Kitchen

  • Signup offers
  • Legal sports betting

There are multiple different payout options that you can opt for including wire, Ethereum, Bitcoin, and more. Keep in mind that at the time of writing this review, they don’t accept PayPal payouts.

More info >Join program >

#18 GVC Affiliates

Entain-Partners - Sports Betting Affiliate Programs

GVC Affiliates

GVC Affiliates

Join program >

This is a great affiliate program for some of the best gambling brands across the globe. Bwin is by far the most popular brand with their poker site, casino and sports betting. The PartyPoker and PartyCasino are quite popular in the realm of online gambling.

GVC Affiliates
Affiliate program details
Sports brandsPartyPoker and PartyCasino
Commission25% – 35% revenue share
Main MarketsUK, Germany
Sub AffiliatesNo
Disallowed marketsUSA, Singapore, Poland, Netherlands, Italy, Israel, France

Why Promote GVC Affiliates

  • User-friendly interface
  • Great commissions on various promotional programs

Gioco Digitale is another popular brand and part of the GVC affiliates that is very famous in the Italian market. They offer poker, casino, and sports betting. is another amazing brand that you can promote in this sports betting affiliate programs. It’s a popular betting site for Eastern and Central Europe.

More info >Join program >

Affiliate Website Ideas

One of the first things that you must always consider if you are looking to become a successful sports betting affiliate is setting up a website. To attract enough players and generate traffic, you need a stunning website. However, with the WordPress sports betting theme developed by Flytonic, you don’t have to start from scratch. This is a high-quality WordPress theme that will make sure you have your sports betting affiliate website up and running in minutes. Also, you can check out their WordPress sportsbook affiliate theme that you can use to create an outstanding affiliate website. Feel free to contact us today to place an order or inquire about our impressive sports betting affiliate WordPress themes.

Sports Betting Affiliate Programs Final Thoughts

Sports betting online is a massive industry with numerous opportunities to generate revenue through affiliate commissions. This is just the beginning because you can also focus on anything you want from fantasy sports, bitcoin sports betting for USA based affiliates, or different sports betting niches.

As more people indulge in sports betting, you can take advantage of any or all of the sports betting affiliate programs listed here to earn big and eventually realize your dreams of a successful affiliate marketing career.

FAQ – Sportsbooks Affiliate Programs

Below are some of the most commonly asked questions about sportsbook affiliate programs

How much can betting affiliates make?

How much can you expect as a betting affiliate? You can easily make from $100 to $20,000 from a sportsbook.

Why do most betting affiliate marketers fail?

Lack of discipline – its that simple! Incase you are not applying self-discipline yourself. This is the main reason why most gambling affiliates marketer’s fail in their business.

How can I be successful in sports betting affiliate marketing?

1. Choose the right sportsbook affiliate programs
2. Focus on one niche
3. Engage your visitors
4. Know your products
5. Track your success
6. Create solid content

How can I become a betting affiliate?

Sports betting is the easiest program to join across the globe. To promote sportsbooks, you need the right medium where you you’ll talk or show your brands. It might be a mobile app, a YouTube channel, or a website.

Is it worth being a sports betting affiliate?

That is not really a surprise. But I strongly believe sports betting affiliate marketing is worth it. So, if you want to make money online, you can make some good money with amazon affiliate links. You are not going to break a bank, but you will without a doubt make money as a gambling affiliate marketer, which is great!

Table of Contents

Comments are closed.

  1. About Author: Alice