10+ Best Sports Betting Affiliate Programs 2021

Posted by Alice on September 16, 2020 in Affiliate Programs

In this article, we have listed the best sports betting affiliate programs that pay out huge commissions to their affiliate marketers for their promotion.

Over the years affiliate marketing has greatly helped online marketers and talented webmasters taste success and realize their dreams. All you need to do is provide quality content that adds value, and affiliate marketing will help you earn profits and ultimately boost your business as well as the service or products of the brand you are promoting.

Why Pick Sports Betting Affiliate Programs?

Here we are reviewing the best sports betting affiliate programs out there. Wondering why we have chosen sports betting? If so, it’s due to the fact that sports betting helps millions of people enjoy some amazing sports that have been around for many years. Statistics show that about 50% of people from 18 years and above have in one way or another took part in some type of sports betting in the United States. The good thing about it is that you can enjoy all forms of sports betting from the comfort of your living room. Betting on sports is offered for different types of sports events including hockey, boxing, cricket, basketball, football, horse racing, and many others. Another great reason is the fascinating thrill it provides. Its demand is fast increasing and with such affiliate programs, you can generate enough revenue.

Best Sports Betting Affiliate Programs

Casino Affiliate ProgramTop Casino BrandsCommission
Betsson Casino Affiliatebetsson, betsafe, Nordicbet, StarCasino,Revenue Share – 30% -50%
Bet365bet365 sportsbook and RacebookRevenue Share – 30%
BetfairBetfairRevenue Share – 25% – 35%
IntertopsIntertops SportsbookRevenue Share – 20% -35%
Yahoo Sports Daily FantasyYahoo! Daily Fantasy sportsRevenue share – 25% of entry fees
BwinBwin.grRevenue share – 20%
Bovada.lvBovada, Bodog.eu, Revenue share – 25% – 45%
Web PartnersMyBookie Sportsbooks, Bet US Racing, MyBookie RacebookRevenue share – 25% – 35%
FanDuelFanDuel SportsbookRevenue share 25% – 35%
William HillWilliam Hill SportRevenue Share 10% – 30%
BetVictorBetVictorRevenue share 30%
888 Affiliates888 SportsRevenue share 20% – 40%


bet365-Affiliates-–-Sports-Betting-affiliate programs



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Bet365 is by far one of the most reputable gambling brands across the globe. Bet365 brand has more than 22 million customers around the world. The group has a one-wallet system, which allows players to use the same payment method and login details for their games, casino, poker, and sportsbooks. Besides sports betting and casino games, they also feature live video streams on various sports events.

Bet365 AffiliatesAffiliate program details
brandsbet365 sportsbook and Racebook
Commission30 percent revenue share
Main marketsWorldwide
Prohibited marketsUSA

It’s important to note that bet365 uses a proprietary affiliate management program to operate their affiliate programs. The operator provides its affiliates with the best creatives, reports, and top-notch resources. The highly dedicated affiliate team is always available and willing to help. Also, they offer suggestions on the best way to maximize your affiliate winnings.

Why Promote bet365

  • One wallet system for all their products
  • Best online gambling brand
  • Commissions on all gaming and betting activities

All the gaming and betting activities contribute towards the commissions regardless of the website the users are on. This means you stand a better chance of earning more revenue being their affiliate.

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Betfair is one of the great sports betting affiliate programs that you should consider joining. They are a trusted site for horse race betting online. Besides sports betting, Betfair also offers poker and other casino games. Punters living in the United States must be at least 21 years of age and legally reside in new jersey to be allowed to join this program.

Betfair AffiliatesAffiliate program details
Commission30 percent revenue share
Main marketsWorldwide

Betfair uses NetRefer to run their affiliate program. It’s also important to note that they use complete cross-product revenue. You will also be pleased to find that they don’t have a negative carryover. The affiliates have full access to a wide range of marketing tools including improved tracking tools and sign up offers for bookmakers. The operator seems committed to improving their brand and helping all their affiliates succeed.

Why Promote Betfair

  • No negative carryover
  • Signup offers
  • Legal sports betting

Affiliates can build various tracking links to help monitor their marketing campaign performance and see exactly what they must improve to boost their conversion rates.

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Bovada-lv-Affiliate-Program - -Sports-Betting-affiliate programs



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Bovada.lv is a highly popular betting brand, especially in the United States. It was the first leading betting brand to accept bitcoin payments. Moreover, it’s one of the few sports betting brands that accept US bettors. Here bettors can place real money bets on over 300 quality casino games, top horse racing sports, and all major sports events. Their user-friendly sportsbook online interface offers a wide variety of prop bets in the United States.

Bovada AffiliatesAffiliate program details
BrandsBovada, Bodog.eu,
Commission25% – 45%revenue share
Main marketsWorldwide

Bovada.lv affiliate program is managed by Best Partners and the program is usually operated on Income Access. The group offers its affiliates optimized marketing tools and unique initiatives. You will be pleased to find out that their account managers are highly experienced and understand everything about the sports betting industry. As a result, you can rest assured that you will get the best help on what you must do to succeed.

Why Promote Bovada.lv

  • Competitive bonuses
  • User-friendly interface
  • First bitcoin betting brand

Users who sign up at bovada.lv usually receive generous sign-up bonuses that include a $5000 bitcoin, $3000 casino, and $250 sports match bonuses.

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Betsson Group

betsson group affiliates

Betsson Casino Affiliate

Betsson Affiliates - best casino affiliate programs

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Some of the top sports betting brands that you can promote in this affiliate program are Nordic Bet, Betsson, and Betsafe. You will also find RaceBets, where bettors can place bets on horse racing. Deposit bonuses that are offered for new patrons vary depending on the brand that you are promoting and the location where your traffic is coming from. They offer a 100% bonus with a maximum of 100 euros.

Betsson Group AffiliatesAffiliate program details
Casino brandsbetsson, betsafe, Nordicbet
Commission20% – 50% Revenue Share
Main marketsSweden, Germany, UK, EU, Latvia, Estonia, Finland, Denmark, Nordics, Netherlands, and Italy.
Sub-affiliateThey have a two-tier affiliate program that pays 10% recurring revenue.

Betsson Group’s most popular betting brands, Betsson and Betsafe are available in different languages including Serbian, Italian, Latvian, Portuguese, Icelandic, Greek, Spanish, German, Polish, Finnish, Norwegian, Swedish, and English.

The commission rate for the revenue you generate from this program varies based on the net revenue that your referrals generate every month.

Also, they have a two-tier program that pays out recurring revenue of 10%!

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William Hill Affiliates


William Hill Affiliates

William-Hill casino affiliates

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William Hill Sports Betting affiliate program allows webmasters to generate revenue from one of the most popular betting brands in the United Kingdom.

William Hill AffiliatesAffiliate program details
Sports brandsWilliam Hill Sport
Commission30 percent revenue share for games
Main marketsSpain, Italy, and the UK
Sub-affiliateVegas, casino sports, and 15% for live casino, poker, and bingo

With a rich history that dates back to 1994 and a virtual presence dating from 1998, the William Hill affiliates program is a great choice if you are looking to have a successful affiliate marketing career.

Besides being a more trusted and recognized brand, William Hill tends to attract high rollers. This increases the potential of earning hefty commissions if you become William Hill affiliate.

NetRefer powers the interface of the William Hill betting program. It’s of great quality and has the same performance as other high-quality affiliate software like Income Access.

As you expect from such a renowned affiliate program, they offer their affiliates with a wide range of marketing tools to help with conversions.

This includes live odds widgets and banners that cater to more than 17 sports betting markets.

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BETVICTOR AFFILIATES - -Sports-Betting-affiliate programs



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BetVictor is a renowned sportsbook that specializes in sports betting online. Currently, the company has also setup an online casino. Over the years, BetVictor has sponsored various sports betting events.

Betvictor AffiliatesAffiliate program details
Sports brandsBetvictor
Commission30 percent revenue share

So, with the BetVictor affiliate program, you can rest assured that you will have the best incentives and deals with in-depth knowledge of innovations in the betting technologies.

Why Promote BetVictor

  • Monthly cookie policy
  • Hefty commissions on different promotional programs
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Bwin is one of the best online sports betting brands that offer sports betting as well as casino games. However, most of its revenue comes from online sports betting. As of today, Bwin claims to host more than 20 million registered users from over 25 markets.

Bwin AffiliatesAffiliate program details
Sports brandsBwin
Commission20% revenue share

Why promote Bwin

  • Monthly cookie policy
More info >Join program >

Yahoo Sports Daily Fantasy


Yahoo Sports Daily Fantasy


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Yahoo Sports Daily Fantasy is a renowned brand when it comes to fair play and a trustworthy leader in fantasy sports betting. They have put in place competition and entry measures to make sure both new and experienced punters enjoy a thrilling gaming experience. Users can gain entry into the contest based on various factors such as no veterans, veteran, the rookie only, guaranteed, league, and sport.

Yahoo Daily Fantasy Sports AffiliatesAffiliate program details
Sports brandsDaily Fantasy Sports Affiliates
Commission25% revenue share
Cookie30 Days

They make use of the Commission Junction to run the affiliate program. On the other hand, Yahoo Sports Daily Fantasy offers a wide variety of creatives, reporting tools and tracking links. Their highly dedicated affiliate management team is always available to help make your promotional campaigns successful.

Why Promote Yahoo Sports Daily Fantasy

  • Entry fee commissions
  • Fair play measures
  • Reputable brand in fantasy sports

Yahoo Sports Daily Fantasy has a flat commission structure that allows affiliates to earn good revenue even for those that don’t have a larger audience base.

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intertop affiliates

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Intertops was the first gambling brand to accept online sports bets. Not to mention that it’s also one of the biggest global websites for games, poker, casino, and sports betting. They have more than 4000 daily bets that are placed on different types of sports from punters across the globe. Keep in mind that Intertops is known to offer the lowest minimum bets on the internet.

Intertops Affiliates
Affiliate program details
Sports brandsIntertops Sportsbook
Commission20% – 35% revenue share
Cookie30 Days

Also, it’s important to take note of the fact that Intertops is one of the fastest paying affiliate programs. The affiliate group uses AFFIX, which is high-end affiliate software to operate its platform. Intertops affiliates have complete access to reporting tools, marketing kits, banner ads, and various tracking links.

Why Promote Intertops

  • High-end affiliate software
  • More than 4000 daily bets
  • Accepted the first sports bet online

Affiliates get to earn profits from gamblers across all their products.

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FanDuel Affiliates Program


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FanDuel is a renowned brand when it comes to Daily Fantasy sports with more than 6 million users across the globe. Users can play casino games, join tournaments, and also enjoy playing against their friends. All players have to do is pick a contest, choose their players, and watch with hopes of winning. Players can play for fun or real money.

FanDuel Affiliates
Affiliate program details
Sports brandsFanDuel Sportsbook
Commission25% – 35% revenue share
Cookie30 Days

FanDuel Partners with Income Access, who manages their affiliate program. FanDuel boasts of having the best affiliate programs in the affiliate industry. Their affiliates get the best creative, videos, text links, banner ads, and more. Affiliates can easily track their deposits, clicks, impressions, and registrations from their website dashboard.

Why Promote FanDuel

  • Two commission plans
  • Top affiliate program
  • Fantasy sports betting

Affiliates earn commissions via Revenue Share or Cost Per Acquisition (CPA). With the revenue share, affiliates can easily earn revenue from the customers they refer to the affiliate group.

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Web Partners


Web Partners Affiliates Program

web partners

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Web Partners is a popular affiliate marketing program that is based on performance. The affiliate group allows its affiliates to generate revenue from the sportsbook, casino, and racebook brands. Web Partners brands are some of the highly popular names in the gaming industry, including MyBookie Casino, MyBookie Sportsbooks, Bet US Racing, MyBookie Racebook, and more.

Web Partners Affiliates
Affiliate program details
Sports brandsMyBookie Sportsbooks, Bet US Racing, MyBookie Racebook
Commission25% – 35% revenue share
Cookie30 Days

The affiliate group is fully dedicated to the success of its affiliates and provides them with the best monthly commission payouts, great customer service, statistical reports, and innovative marketing materials. They offer a wide range of betting lines on all minor sports and major sports that make it easier to convert traffic into players.

Why Promote Web Partners

  • Great commission rates
  • Innovative marketing materials
  • Best online gaming brands

The tiered revenue share plan is the affiliate group’s most popular commission. Also, they offer a 50% revenue share rate in the first month.

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888 Sports Affiliate Program


888 Affiliates Program


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888 Sports is without a doubt a great gaming destination. This gaming brand is perfectly designed to be the best site for sports betting online. They offer a sign-up bonus and other premium betting promos. Also, 888 Sport allows bettors to indulge in in-play betting. It’s also important to take note of the fact that they have a mobile app that allows punters to place real money bets while on the move.

888 Affiliates
Affiliate program details
Sports brands888 Sport
Commission20% – 40% revenue share
Sub Aff4% – 5%

Why Promote 888 Sports

  • Dedicated account managers
  • Personalized commission plans
  • Earn high commissions
  • Timely payment
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Affiliate Website Ideas

One of the first things that you must always consider if you are looking to become a successful sports betting affiliate is setting up a website. To attract enough players and generate traffic, you need a stunning website. However, with the WordPress sports betting theme developed by Flytonic, you don’t have to start from scratch. This is a high-quality WordPress theme that will make sure you have your sports betting affiliate website up and running in minutes. Also, you can check out their WordPress sportsbook affiliate theme that you can use to create an outstanding affiliate website. Feel free to contact us today to place an order or inquire about our impressive sports betting affiliate WordPress themes.

Sports Betting Affiliate Programs Final Thoughts

Sports betting online is a massive industry with numerous opportunities to generate revenue through affiliate commissions. This is just the beginning because you can also focus on anything you want from fantasy sports, bitcoin sports betting for USA based affiliates, or different sports betting niches.

As more people indulge in sports betting, you can take advantage of any or all of the sports betting affiliate programs listed here to earn big and eventually realize your dreams of a successful affiliate marketing career.

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  1. About Author: Alice