What Is An Online Casino Affiliate Program?
Affiliate programs are the types of marketing that are used in the gaming industry. Bookmakers and online casinos promote their brand and attract new players to use these. This can be achieved through different techniques like offering links to the online casino on social media profiles or blogs that the reader can easily click on.
The main setup is that the online casino rewards affiliate partners for every player that they bring to their site and rewards them affiliates based on the amount of money that players spend at the casino. The exact setup differs between every program, but that is a general concept.
Online casino affiliate programs are a great way for clients to find new items to buy, help with the idea of social proof as a promotion tool. Incase the site, you fully trust recommends you the new product, then you know the recommendation will be a great idea.
How to Become A Casino Affiliate?
Becoming an online casino affiliate is very easy. Many of the casino programs are established to make the signup and confirmation process as easy as possible. If you like any of the recommended Casino Affiliate Programs in Germany, all you have to do is click on the button next to the casino affiliate that will direct you to the registration form on the website.
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Best Online Casino Affiliate Programs in Germany
| Casino Affiliate Program | Top Casino Brands | Commission |
| Betsson Casino Affiliate | betsson, betsafe, Nordicbet, StarCasino, CasinoEuro, JallaCasino, CasinoWinner, Jackpot247, LiveRoulette, Loyal Casino, NorgesAutomaten, RaceBets, Suomiarvat, SuperCasino, SuperCasino.ee, Casino.dk | Revenue Share – 5 – 50% |
| GVC Casino Affiliate | Betboo, sportingbet, partycasino, Ladbrokes, partypoker, bwin, Gala Casino, Gala Spins, Foxy Bingo, Foxy Games, Cheeky Bing, VistaBet.gr, gamebookers.com, gioco digitale, Gala Bingo | Revenue Share – 25% – 35% |
| Casumo Affiliates | Casumo casino | Revenue Share 25% – 45% |
Betsson Casino Affiliate | Join program > |
| Betsson Group Affiliates | Affiliate program details |
| Casino brands | betsson, betsafe, Nordicbet, StarCasino, CasinoEuro, JallaCasino, CasinoWinner, Jackpot247, LiveRoulette, Loyal Casino, NorgesAutomaten, RaceBets, Suomiarvat, SuperCasino, SuperCasino.ee, Casino.dk |
| Commission | 5 – 50% revenue share |
| Main markets | Sweden, Germany, UK, EU, Latvia, Estonia, Finland, Denmark, Nordics, Netherlands, and Italy. |
| Sub-affiliate | They have a two-tier affiliate program that pays 10% recurring revenue. |
| More info > | Join program > |
| GVC Affiliates | Affiliate program details |
| Casino brands | PartyPoker, PartyCasino, Bwin |
| Commission | 25 to 35% revenue share |
| Main markets | The UK, Spain, Italy, Germany, France, Belgium, and worldwide |
| Sub-affiliate | 10% two-tier commission, plus a personal bonus plan depending on the players making deposits. |
| Disallowed markets | USA |
| More info > | Join program > |
Casumo Affiliates | Join program > |
| Casumo Affiliates | Affiliate program details |
| Casino brands | casumo casino |
| Commission | 25% – 45% revenue share |
| More info > | Join program > |
How do The Payment Models operate?
Not all online casino affiliate programs pay the affiliates in the same way. All the casino affiliates receive payment for referring players to the online casino, although three primary models can be implemented, including hybrid models, revenue share, and cost per acquisition (CPA).
If the casino affiliate is paid for every player they direct to the online casino, this great example of the CPA model. The affiliate gets a specific amount for recruitment to open an account and meet other requirements such as the minimum deposit made.
The good thing about the CPA layout is that it provides a steady cash flow. Although it might seem like an obvious model, it is not the most basic setup and it isn’t as the revenue share.
Many online casino affiliate programs make use of the revenue share commission model. In doing so, the casino affiliate receives a specific share of the net profit that the website gains from players that have been recruited by the casino.
The revenue share system is riskier as compared to the CPA structure as it is based on the amount of money the recommended players lose or win over the month.
There are online casino programs, which allow for a mix of the two that needs to be implemented. These are referred to as hybrid programs. The hybrid programs are highly profitable as compared to the normal CPA model, nevertheless, in the long term, they aren’t as profitable as the revenue share.
Essentially, all the hybrid programs are safer as compared to the revenue share. This is because they are modeled after the CPA steady cash flow model. Although you might come across a few offering these to their affiliate prospects, hybrids, CPA’s are usually kept aside for proven and experienced casino affiliates.
Multiple Payment Method Options
Based on every company’s process, you can pay via the affiliate program using different payment methods. Payments are commonly made via eWallets, with PayPal and Neteller amongst the top financial services available.
It is always important to evaluate the options that you have chosen since there might be fees related to withdrawal methods. If you can manage to avoid these fees by choosing a different method or avoiding the currency exchange, you will be doing the best thing possible.
Casino Affiliate Programs in Germany – Negative Carryovers
A negative carryover is a great factor in our selection process. If the players that you have registered to the brand have a great win, let’s say a jackpot, then this you take the account in a negative balance with the casino brand.
In most casino affiliate programs, the negative balance will carry over from a month to the next, which means you will need that the player to balance the wins with losses before you start making money.
So, programs without any negative carryover are possibly more active in this manner since the balance cancels out every month, which allows you to largely benefit from the profit without suffering losses.
Sub-Affiliates
Affiliates can earn some good commission in various ways from the Casino Affiliate Programs in Germany. First, as indicated on this page, if you refer players to a casino brand. Nevertheless, in most organizations, affiliates might also get rewarded for recruiting other casino affiliates. These usually become the sub-affiliates.
Recruiting sub-affiliates is considered as adding another revenue level to the affiliates share; nevertheless, they are not the best moneymakers. Nevertheless, they can add the boost incase you can recruit the network of other successful sub-affiliates.
The system works the same way as the casino affiliates, except rather than referring the customer to the casino, you will be referring the recruiter to becoming a casino affiliate.
One important thing that you should be aware of when recruiting the sub-affiliates is that you will not have any control over their actions. Incase the sub-affiliate further recruits players to the online casino using any illegal means, the casino might end up canceling the primary partnership.
Nevertheless, the recruitment of sub-affiliates will allow you to easily spread the network further without necessarily having to set up extra relationships with online marketers or blogs.