Best Casino Affiliate Programs in Australia 2023

This review will shake things a bit because we’ll take a closer look at the best casino affiliate programs in Australia out there.

And when we talk about a ‘Casino’ it’s from an online perspective and not the “Atlantic City Hotel” sense. Nowadays, there are many affiliate marketers who make lots of money marketing online casino programs.

Online casino affiliate programs are what we would refer to as a win-win situation. By sharing the workload of getting new customers, both the affiliates and casinos can mutually benefit. Essentially, the basis of how the best Casino Affiliate Programs for Australian players work could not be simpler.

The affiliate offers a link to the online casino: the casino gets a new customer and the gaming affiliate earns some money in the form of a commission for proving the casino with that customer. Therefore, if you are a player searching for the best live dealer blackjack, live dealer baccarat, the best casinos that actually pay out or the top Australian real money slots site, or an online casino that offers a reliable mobile casino, a casino affiliate does all the homework and directs you to the best casino operators. Technically, the specifics might be more complicated than this, but nothing to worry about!

Top Casino Affiliate Programs in Australia

How To Become A Successful Casino Affiliate in Australia

Here is how you can quickly get started in gambling affiliate marketing.

• Choose a niche – The first step to becoming a successful casino affiliate is choosing the right target niche/market.
• Plan your website – If you already have an existing website, you can use our Reliable WordPress customization and maintenance services to tweak your site in such a way that it attracts the right traffic.
• Build your website – You can quickly set up your affiliate website using any of our premium gambling themes for WordPress. We recommend building your website on the WordPress platform.
• Join the right affiliate programs – You should choose the most suitable casino affiliate program based on the commissions, brands, and payouts.

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Finding The Best Casino Affiliate Programs in Australia

Of Course, if you are looking to have a great business relationship, you need to find the top Australian online casino affiliate program. Well, the great news is that there are many ideal affiliate programs available out there. Each of these affiliate programs has its own advantages and quirks, which means that although some casino affiliate programs in Australia are much better than others, the right affiliate program is determined by your preferences and needs.

Keeping that in mind, Let’s dive right into the top online casino affiliate programs in Australia to help you get started!

Best Casino Affiliate Programs in Australia

1. Betsson Group Affiliates

With a great reputation, Betsson Affiliates offer a hassle-free affiliate program, thanks to its user-friendly customer support system. You will be pleased to find that it doesn’t practice the Negative Carryover.

Moreover, Betsson referral programs are largely based on lifetime deals, this means you will keep earning from players referred to the brands for a long duration of time.

Keep in mind that the affiliate group offers the best commission rates on various affiliate deals. Based on the brand that you are promoting, the commission can be as high as 50%.

The operations of Betsson Group Affiliates are authorized by leading local and international frameworks. Besides Malta Gaming Authority, the company also holds licenses in over 15 jurisdictions.

They also have a sub affiliation feature, where sub-affiliates earn a 10% commission.

2. Betvictor Affiliates

This is one of the newest casino affiliate programs out there, you can join this affiliate group upon invitation. Also, if you are tired of waiting for the invitation, you can get in touch with the affiliate partners via email. They will review your application and get back to you.

BetVictor works on a system of tailor-made deals that are negotiated individually and the affiliate agreement usually includes lucrative bonuses.

3. 888 Affiliates

Working with one of the most popular online gaming destinations across the world has its own fair share of perks. 888 features an interesting library of customized games. This makes it very easy for affiliates to market 888 to players. Also, it’s one of the casino affiliate programs that boasts the biggest conversion rates, with popular brands that are known globally.

For the many years that they have been in the casino industry, 888 has built itself a great reputation, largely because of its professional approach towards its affiliates and players.

4. FortuneJack Partners

Fortune Jack is a renowned affiliate group that has been in the online casino gambling industry for more than 20 years. So, you can rest assured that partnering with them will ultimately become a profitable endeavor. The group has for many years been forthcoming about its referral programs offering its customers all the information they need.

Quality is the most important thing when dealing with Fortune Jack. Their referral agreements aim to provide top quality to all their affiliate partners and they expect you to do your best. In order to remain on top of the game, they offer some of the highest commission rates available.

5. GVC Affiliates

You will only find the best casino affiliate programs in the Australian market, and there is no doubt that GVC Affiliates belong here. The group’s affiliate deals will offer you unlimited access to the best promotions offered by some of the biggest brands including PartyCasino, Sportingbet, Bwin, and others. Also, they operate on the revenue share approach. This means that you get to earn a percentage of the revenue generated by your referred players.

Furthermore, the more players you refer, the higher your commission. Immediately after reaching the 300 player mark, this percentage increases to 35%. They are also willing to negotiate CPA plans with their affiliates.

6. Bitstarz Affiliate Program

BitStarz is a highly popular affiliate program that is well known for paying commissions directly into their affiliate’s account by the 1st of each month. This is something that you won’t just find in any other casino out there. The 2nd best thing about this casino is that it accepts both cryptocurrencies and Fiat money. This means if you join their affiliate program, you have a much wider player base to target.

Affiliates earn commissions in revenue share depending on Euro or Bitcoin every month.

7. Casumo Affiliates

This is is another reputable casino affiliate program and it’s easy to find out why. Casumo is well known for its high customer conversion, which makes it a perfect affiliate partner. Attracting loyal players means a regular revenue stream with the least effort. The commission percentage increases to almost 45% immediately after you have reached 40 real money players within a month.

You will be pleased to find that they do not have a Negative Carryover.

How Do Australian Casino Affiliate Programs Work?

Casino affiliate programs for Australian markets are pretty easy to understand. Technically speaking, any link which directs customers to another site in exchange for revenue can be considered an affiliate deal or in simpler terms, an affiliate referral.

However, this is not all. Particularly in the highly sophisticated iGaming world that we are living in today, where there are many operators and service providers that work through the best legal casino affiliate programs. In fact, many iGaming companies attract many returning and new customers after they are directed to them from other sites via affiliate agreements with the owners of these websites.

The entire system works based on trust while at the same time keeping the affiliates as well as the operators happy. The casino affiliates offer a very useful service, informing all casino enthusiasts about the best online casinos that they can join, presenting them with a handpicked list of a wide variety that the establishments enjoy the much-needed trust for the affiliates promoting them.

These online casino affiliate programs are the main reason why there are only a few casinos that are advertised in a conventional manner. Casino affiliate deals make sure the information is well related to the prospects in a non-invasive way that is highly likely to attract more customers. This is accomplished through quality content that fully engages the customer’s imagination, such as the generous welcome bonuses, casino reviews, and the latest information about the most lucrative casino promotions.

Many online casino programs usually come with standard gaming industry terms and clauses. Understanding these terms and conditions will without a doubt help in creating a clearer picture. The following are some of the common terms you are more likely to come across with regard to affiliate networks.

Negative Carryover in the Australian Casino Affiliate Programs

Most online casino affiliate programs feature a monthly payment plan depending on the amount of leads/clicks that your website generates. With regards to iGaming, the most popular format is the number of customers that are directed to a specific casino from your website.

The numbers are usually calculated by end of the month and a payout is issued. Think about it this way, as an affiliate, if you referred a player who won thousands playing casino slots last month, the winnings will reflect on your casino account, these winnings will be marked as losses in your account.

Most online casino operators will deduct the winnings from the commission they owe you, this is what is referred to as the Negative Carryover. Now, picture this scenario, a casino owes you $500 in commission. If one of the players that you directed to the casino won $1000. With Negative Carryover, the balance in your account becomes -$500. This means you won’t get paid anything until this balance is covered.

Therefore, in essence, if the affiliate is not lucky enough to be fully responsible for the mega win, hypothetically, it might take a long time before they start earning good money from the online casino again, although it might start directing customers to the site.

Some online casinos waive this Negative Carryover and will automatically reset your balance to zero each month, typically, these are the most profitable deals.

Cookie Lifespan

With the latest General Data Protection Regulation (GDPR) updates, it’s now more important to understand what computer cookies are all about. One thing you will come to learn is that they do not have anything to do with the tasty cookies we love eating. Wondering how cookies affect an online casino affiliate program?

An online casino tracks the website where a particular customer came from through the cookie which is stored on the customer’s PC and those tracking the referral.

Unfortunately, cookies don’t come with an infinite lifespan. Most of them are preset to expire after 30 days. This means that if an affiliate sends a player to the casino, for instance, they make their first deposit in 30 days, you will definitely receive a referral commission.

What will happen if the player makes a deposit after 30 days? Will you still get your revenue? Yes, the affiliate manager has the option to change the cookie lifespan by changing the custom number. Sadly, there is nothing like an unlimited lifespan, but the cookie number can be set very high such that it does not expire any time soon. Most Affiliate Managers set the cookie number at 30,000, which is about 100 years. This should keep the affiliate in great revenue for a long period.

Life Time Deals

This is another amazing term that you will often come across as part of the casino affiliate programs in Australia. Immediately a player clicks on your website’s referral link and makes a deposit, their identity is automatically connected to the casino. This means if the player comes back to the site, the affiliate again gets more credit and earns revenue. This will be the case even when the player directly goes to the casino website.

The system works this way because a player can only be associated with one affiliate. In doing so, the affiliate gets a lifetime deal, for the time the player will keep playing in that casino and the money that is spent on that site earns the affiliate commission.

Commission Rates

Wondering how a casino affiliate revenue is computed? Read on! The commission rates are based on a certain agreement, but the most common method is through the commission system. There are different ways through which the commission is calculated.

Revenue-Share – In case the referral agreement is determined by the revenue share model, the affiliate receives a percentage of the gambling sites’ net revenue, which is generated by the players. Most affiliates tend to be in favor of this mode, mainly because it results in long-term income.

From the operator’s perspective, it also works perfectly because the affiliates are motivated to appeal to high-quality players who generate more revenue for the online casino. Of course, the percentage usually varies and many operators will individually negotiate with the casino affiliates. Technically, the agreement ranges from 5% – 50%.

A more trustworthy affiliate and an extended working relationship will result in a higher commission and if the casino doesn’t include a Negative Carryover, it will be very easy for you to earn more revenue.

Cost Per Action – If the casino’s affiliate program is largely based on this calculation model, this means the casino operator offers a fixed rate for all players. This deal only includes rewards for registration, for the initial deposits, for reasonable wagering requirements, for the subsequent deposits, and much more. Also, the percentage is based on the individual agreements which are negotiable.

Mixed Models – Many referral programs involve negotiation. Many casino operators have a team of support staff who negotiate the casino affiliate program in Australia. This team does its best to ensure the casino operator offers the best deals available.

The mixed models include different types of revenues and possibly more tailor-made options. Essentially. The most famous model is a combination of the CPA and revenue sharing, this is the model that guarantees both affiliates and the operator’s satisfaction with the gambling affiliate program.

Conclusion

Becoming an established affiliate partner in the casino industry is a simple process and in most cases, you get to earn extra cash with little work. All you have to do is complete the registration process, choose the best marketing tools, and get down to work.

Today, Reputable Online Casino Affiliate programs have a professional affiliate management team that is always ready to help. What are you still waiting for, choose one of the best casino affiliate programs in Australia and start earning good money today?

Casino Affiliate Programs in Australia FAQs