Today, Online gambling is considered among the most profitable niches when it comes to affiliate revenues. There are hundreds of online casinos that are ready and willing to spend money on any person who can get depositing players to sign up on their platforms. However, there are some big mistakes casino affiliate marketers make, thus losing lots of cash in the process.
Since there are millions of active websites and blogs out there, you should do your best to make the most from your audience engagement, promotions, and web content.
Most casinos affiliate whether old or first timers make multiple common mistakes on their site.
Casino affiliates can however avoid these common mistakes because they might cost them more traffic or maybe prevent them from making perfect use of their prevailing traffic.
Some common mistakes are usually made by first-time affiliates who are only beginning their 1st gambling website while older affiliates who have existed online for multiple years are also making a few mistakes that are pulling them back.
Instead of criticizing a few websites that make most of these mistakes, we will talk about common mistakes, which are made by most affiliates, and provide you with affiliate guidelines on how to solve these issues.
Firstly, we will begin with the novice mistakes whereby new webmasters begin their website off on the incorrect foot.
Below are some of the common mistakes casino affiliates make:
#1. Not Building A Trustworthy Brand
Whenever you buy anything online, whether it’s a digital one or physical product, you only purchase it from a website or brand you can trust and one that is dependable. Transacting with such sites you can rest assured that all the information you share with the website will be safe.
Since there are thousands of casino affiliate websites on the web, most of them just looking to make some quick money, no matter what they promote, theirs cannot be said to be a feasible and long term marketing strategy.
As a result, to succeed as a casino affiliate marketer, you should heavily focus on creating a trustworthy brand and getting a following that will keep coming back to your website. This doesn’t to be an expensive venture, with the best gambling affiliate themes for WordPress, you can quickly and effortlessly build a professional casino affiliate website. Keep in mind that players will only come back to your website time and again, if only you have a stunning website.
#2. Lack Of Fresh And Original Content
Never at any time think of copying content particularly from a gambling affiliate. Content is usually stolen from top affiliate who doesn’t take much before telling your web host to terminate your account and demand your accounts to be prohibited. Always bear in mind that fake content will have a rough time ranking. So, the best thing you can do is to seek the services of a reliable content writing Service Company with writers who have enough knowledge about the casino affiliate marketing industry.
This can be easily achieved without spending loads of your hard-earned cash. All you should do is offer high-quality content as well as an excellent ROI to your website visitors. Below are some tips and tricks that can help improve user experience on your gambling affiliate website:
- Include a functional search feature
- Implement a responsive web design
- Keep the copy simple and scannable
- Reduce the number of choices and features
Besides creating new and original content for the casino affiliate website, you can also review different online casinos. Keep in mind there are hundreds of casino affiliate sites that offer gaming reviews to their audience. The best you can do is focus on something else and offer real value to your visitors. Moreover, always remain unbiased in all your opinions about online casino games and casino websites. You don’t have to heavily promote slots strategies when it’s already public knowledge that slots are random.
#3. Banner and Link Overload
Never turn your site into a link farm or a banner farm. This is where the term banner blindness comes from.
This doesn’t imply that banners aren’t efficient at all, though when a few affiliates place their websites together they always fill up most space on their website with many banners deliberating and believing that this would create more opportunities for clients to click on them.
You certainly won’t receive extra cash this way and you would only end up damaging your conversion rate.
Looking for the best logo and banner designs? Look no further! With flytonic expert designers, you can rest assured that you will get stunning banner and logo designs for all the products you will be marketing on your website.
Maybe a little less implied is link overload.
Most affiliates deliberate that placing many links on their sites will result in getting many signups or clicks.
The sad part is that this will not only damage your rate of conversion but also comes with a potential negative SEO impact.
Generally, most affiliates deliberate about how they can make more cash and end up caring less about the user.
If you wish to make it in this business, just design your website with the customer in mind first, after this, you will observe the outcomes later on when you receive your affiliate wages.
#4. KYC: Know Your Customer
Most affiliates have a website concerning online casinos though haven’t participated in any casino.
This is a clear indication that the client won’t get the correct info from this site.
Initially, you don’t require to gamble for actual money to understand your gambling client though it will definitely outline your review pages and also understand the type of casinos you would want to market.
A few casinos have a complex sign up form or have complications when making deposits.
After playing in this type of casino, you would definitely not want to make referrals to them because it will have a tough moment converting them.
Similarly, most affiliates gamble a little and they end up getting access to the retaining efforts.
Once affiliates understand the type of casinos that provide more attention to depositing clients, they occasionally send most traffic to these sites.
#5. Link Plans And Campaigns
There was once a first-time affiliate who designed his site with perfect content and was almost quitting afterward.
He was anticipating how much time will it take to receive traffic to the website.
The real thing here is that if don’t have links to your site you will encounter a complex, if not impossible opportunity of appearing in search engine results.
At this point, you will require a link campaign, but you ought to learn all the methods you can use to get many links and form them naturally and smartly.
#6. Calls to Action and Conversion
Conversion happens to a topic that appears least agreed by many affiliates and is still 1 area that super affiliates excel in.
You should be in a position to describe how the client landed there and the things you would want that user to do on all pages either the casino review page or the landing page.
Definitely, you would expect them to click on the links and banners, followed by a deposit. But the main question now is, does your layout and design-assist this process or damage it?
Most affiliates always make a terrible mistake as they write a blog post describing a certain casino and end up summarizing that post without putting a banner there below or provide a link that users will click to visit the casino that they are promoting, in simple terms, it lacks a call to action.
Some pages are very long and in case the client is in the middle of the page and it lacks a call to action, then you will end up losing that client and would be tired of your content.
You can always assist the conversion method by regularly providing them a reasonable opportunity to do something.
Don’t complicate this by putting adverts and banners in all spaces, but just understand what the client wants and possible actions.
#7. On-Page SEO
Most affiliates are always confused on where to begin when it comes to matters of On-Page SEO and they shouldn’t be blamed for this.
At times, SEO can be scary for fresh webmasters and it’s challenging to get all the correct details in one place.
The best part is that high-ranking affiliates are simple to find within search engines, therefore, it’s wise to emulate them.
A good number of these affiliates perform the basics correctly when it comes to on-page SEO, whilst others make a lot of mistakes in that process.
We will talk about various pieces for all your pages, and add include the level of significance of each item from the low, medium, and high.
Page Titles (high): utilize the H1 tags for representing what the blog is about
URL structure (medium): The sad truth is that keywords in URL are important than the pack of code, which is illegible to the user.