How Visual Cues Can Improve Page Performance & Website Design

Posted by Flytonic on February 5, 2020 in News

How Visual Cues Can Improve Page Performance & Website Design

On average, a visitor to your website design decides in less than a second whether they’re going to leave or stick around to check things out. That doesn’t give you much time to make a good impression, so you want to make sure that your visuals are top-notch. Even the term “visuals” can be misleading though. As you’ll find outlined below, a web page’s design consists not only in what it looks like but how it works functionally. This should be your number one concern — how to make your website as easy and inviting to navigate and use as possible.

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Employ visual cues wisely to help users better understand the functionalities and ultimately have better engagement and an improved overall experience. There’s nothing wrong with being aware of current design trends, but you don’t want to allow them to dictate your whole approach. It is for this reason why you need Flytonic web design service.

Visuals Should Serve A Purpose 

First things first, make sure everything on your website serves a purpose. You want to provide something that looks fresh and intriguing, but unless your site’s visual appeal is amalgamated with its usability, the design doesn’t do much in uplifting your page’s performance. Truly effective interactive design goes beyond artistic trends and looks to find ways of bringing together innovation and intuition to elicit more responses. Make sure you select plugins carefully and don’t overdo it. For example, if you make and sell your products on WordPress, a WooCommerce inventory plugin is essential to improve your business operations. But if you fall into the trap of adding too many flashy elements, like annoying pop-ups or spinning wheels. It will be very easy for your visitors to leave your website right away. Flytonic website design service will help keep it simple and you’ll end up selling more.

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Use Conventions to Your Advantage

On that note, don’t shy away from established conventions of design. Standardized design patterns, or ‘conventions,’ have garnered that title because they work. Especially if you’re looking to appeal to a larger audience, you want to have everything in place to be able to quickly orient visitors, even if it’s their first time landing on your site. The temptation to be overly clever will always be there, but try to emphasize clarity. Use ‘About’ not ‘The Brains behind the Operation,’ or some variation. Give people cues they know and feel comfortable with.

Create Effective Visual Hierarchies

Like conventions, visual hierarchies exist to help visitors navigate and understand what is going on your website. A fast and powerful way to provide users with some context for your site or quickly locate any subset information they are after. The visual hierarchies increase the likelihood that they will proceed to access your services. 

Break Up Your Page

Breaking your page into clearly defined areas is critical. If a visitor can’t immediately discern different sections, they are likely to move on. Help them scan for groupings of information they are interested in without being overwhelmed with visual stimuli.

Mention Clickables

You want people to click them, right? So let them be the star of the show. Clickables should always be made obvious without any fuss, as they constitute the most important factor in business generation. Here you want to focus on intuition, using visual cues to help highlight exactly how visitors can take the action you want them to.

Cut Short The Clutter Or Distractions

Clutter or distractions might be risky for any website design, regardless of whether it is just an email capturing page or a normal web page. The main goal of creating a website is essential to generate business from the website design. Also you can use the site to inform customers about the products offered by the company. Distractions or clutter can affect the attention of your customers. It may even go to an extent of inducing the customers to leave the website without taking the expected actions. As a result, all the business development and marketing efforts will be fruitless.

Use Content That Supports Scanning

Many online surveys have proposed that nowadays, many customers like scanning. There are many times when customers are scouring via multiple web pages and at the same time offering the same services. Doing this will help the customers make informed decisions and it will also improve their decision making power with the right information transition to the clients. Your website’s content plays a major role in passing on the right message to all your customers in the best way possible. Information-rich content that targets users helps convenience them that your services are genuine. This will improve your chances of them buying your products.

There are just a few tips to utilize the visual cues for enhancing the performance of your website. If you want to get a comprehensive walk through how you can enhance your website’s performance. The best thing for you to do is to contact the most trustworthy Flytonic’s website design services. We will help you learn more about the new and most effective business generation aspects via your website design.


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  1. About Author: Flytonic
    Published by Flytonic's editorial team, specializes in wordpress, affiliate marketing and SEO related topics.