If you ask us, affiliate email marketing is a tremendously exciting space to be in. US retailers spent an impressive $4.7 billion on affiliate marketing back in 2016, and experts estimate that this spend will hit $6.8 billion by 2020. On top of that, affiliate marketing is also quickly catching up to other more traditional forms of marketing; it now generates 16% of all eCommerce store orders in the US (as a point of comparison, paid search generates 20%)
The bad news? Because affiliate marketing has gone “mainstream”, everyone’s realizing that becoming an affiliate is a great way of generating passive income. This results in stiffer competition across the board.
The good news? Affiliates now have access to plenty of tools and platforms that they can use to market their website more effectively. Among other things, we recommend that all affiliates learn the basics of email marketing, which gives business an average ROI of 122%.
Why It’s Important to Choose The Best Email Marketing Service
Email marketing is one of the most affordable marketing strategies for affiliate marketing, especially in the online gambling industry. In reference to Direct Marketing Association, email marketing averagely sees a 4300% ROI (Return on Investment) for businesses in the US.
This is due to the fact that email marketing is pretty easy to manage, enables you to create a direct contact with your prospects, and also gives you 100% control.
Moreover, it’s also important to understand that lots of success in email marketing largely depends on the right email marketing software because they are also responsible for ensuring your emails are delivered.
Essentially, if you are not careful, you might end incurring extra costs for terrible email delivery rates and fewer marketing features.
Things To Consider In A Good Email-Marketing Tool?
The best email-marketing tool should allow you to build draft more engaging email newsletters with an easier to use user interface.
It should allow you to easily transmit bulk emails that are well personalized and targeted without lots of effort.
Besides this, the right email marketing tool should make it easier to manage the contact list, track your campaign performance and segment the users into groups.
We strongly hope that this article will give you an overview of the top email marketing tools for your casino affiliate marketing business. You might also want to check out our best casino affiliate themes for WordPress themes and must-have casino review WordPress plugin as well as our comparison of the best casino affiliate programs!
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In this article, we’ll discuss the five best email marketing services that casino affiliates can use to reach out to their existing and potential customers. Let’s dive right in!
1. SendX
Sendx bills themselves as the world’s easiest email marketing platform. To start off, create a newsletter via their Drag and Drop Email Editor or HTML Source Editor. Design-wise, you get to choose from 600 pre-designed templates, ordered according to industry. If you’d like to set up an A/B test, this is easily configurable within the editor.
Like the other email marketing services we’ve discussed, SendX allows business owners to create autoresponder campaigns. On top of that, GetResponse also has a marketing automation module that allows you to build workflows using if-then-logic. For example, you can set up a rule that says IF your casino members click on a link in your introductory email, THEN send them a follow-up email and tag them as “high-value”.
The bottom line: SendX is a great email marketing tool, especially for casino affiliates who are interested in marketing their games via automated workflows.
Pricing: The basic plan starts at $15 per month for up to 1,000 subscribers.
2. Aweber
Aweber is another popular email marketing service, and this one sets itself apart from its competitors by offering business owners access to a free stock images library. Aweber also has a large depository of 700+ email templates, all of which are mobile-responsive. (As a benchmark, MailChimp only provides business owners with 90+ templates).
Like MailChimp, it’s also simple enough to use Aweber to set up an autoresponder or an automated email campaign. That said, Aweber’s reporting isn’t as user-friendly or feature-packed. On top of that, Aweber’s basic plan is a little on the pricey side.
The bottom line: Aweber is a great one-stop shop which allows you to source for images, design a beautiful newsletter, and incorporate said newsletter into an automated campaign for your casino members. The only con is that it’s not as cost-effective as the other options on this list.
Pricing: The basic plan starts at $19 per month for up to 500 subscribers.
3. Flytonic email marketing Services
Flytonic services is one of the most popular email marketing services for businesses, and for good reason. These are paid professional services where we manage your email marketing with end to end process
We write emails, design the stunning layout for high CTR , filter and create profile based on the response. We use several analytics so that you get more revenue by turning your visitors into customers.
It’s cost-effective, it has an interface that’s easy to use and navigate, and it allows you to set up autoresponders and automated email campaigns without hassle.
Say you have a pool of customers who are interested in poker games, and poker games only. You can segment this pool of customers, and trigger emails that feature poker games to them. Your other customers (who are interested in, say, roulette games) will get a different set of emails talking about roulette games. Since your emails are highly relevant to your customers’ interests, you’ll experience higher conversion rates. We are a small team of professionals who provide email services on behalf of our customers where we draft emails, get approval and send it to your customers on your behalf. You don’t need to think and worry about email marketing services.
4. SendGrid
Compared to the other email marketing services on this list, Sendgrid is one of the most “old-school” options. Our gripes are that their templates aren’t aesthetically appealing, they’re not flexible when it comes to drip campaigns, and their delivery rate is pretty low. (We’re talking about 71% vs MailChimp’s 92%). This means that if you send out a newsletter promoting a new casino offer to your 10,000 subscribers, only 7,100 of them will actually receive that newsletter in their inbox.
That said, sendgrid does have a few redeeming qualities. We like that they offer plenty of support options (they have an online Knowledge Base, as well as live chat, video tutorials, and call support). Constant Contact also integrates with Outlook, so there’s that.
The bottom line: Get Constant Contact if you’re currently using Outlook and you want to be able to sync everything easily, or if phone support is particularly important to you.
Pricing: The basic “Email” plan starts at $20 per month.
5. Interspire
Interspire is a highly powerful email marketing software that allows you to target your casino members with laser-precision. Using ActiveCampaign’s drag-and-drop Automation Builder, you can create fully automated workflows and set up automation actions to tag contacts or move them across lists.
On the flip side, one disadvantage of interspire is that it doesn’t come with a timezone delivery feature. This means you can’t schedule your campaigns to go out at your subscribers’ local times; if you choose to send an email at 7pm in New York, for example, it’ll be delivered to your subscribers in London at 12am. As you might imagine, this will hurt your open rates.
The bottom line: Aweber is a solid email marketing service which allows you to create automated email campaigns easily.
Pricing: Aweber “Forever Free” plan costs $0 per month, and you can get by on this assuming you have <2000 subscribers in your list.
The bottom line: interspire comes with all the bells and whistles you need to run a successful email campaign. But if your casino members are located all over the world (instead of concentrated in a specific area), you’d be better off with another email marketing service which does offer timezone delivery.
Which is your favorite email marketing service to use, and why? Let us know in the comments below!
Final Thoughts
There are many email marketing tools for casino affiliates out there, and we aim to ensure you choose the perfect one for all your business needs. Following are our top pick:
If you are a casino affiliate marketer or a new blogger, we strongly recommend using eweber. Their support team is supportive and the pricing is great. The support team will help you realize success in all your marketing campaigns.
On the other hand, if you run an ecommerce website/online store, we recommend using interspire because it’s the right online store email marketing software. Their automation and personalization features are quite powerful.
Also, if you are a content creator or professional blogger, which are some of the things you will be doing as a gambling affiliate marketer, then we recommend SendGrid. They offer a great platform with funnels and highly advanced segmentation that helps take your blogging to a whole new level.
Pick the right email marketing service for casino affiliates and get started today!
