SEO friendly websites have been found to attract more traffic than sites that ignore search engines. Read on to learn how to make User-friendly Website for SEO! In the past few years, gambling affiliates have made tens of thousands of dollars per month ranking to keywords in Google and trying to act as a “funnel” to affiliate programs such as bingo, sports betting and online casinos.
Importance of Site Structure and Content
This is probably going to change over the next 12-24 months however. Google is getting smarter, relying less on off page SEO things such as “links” and more on on-page features such as content quality, user metrics, design and coding.
All of these features were incorporated in Google’s recent “Panda” update (February 2011), which acts as a filter on the regular Google algorithm to eliminate poor pages and websites.
With this in mind, I think it’s important that websites owners continually react to changes in SEO and update or make changes to their site to improve user-metrics.
How do you make a User-friendly Website for SEO?
The problem for many affiliates is that these “Panda” updates create a paradox; how do you encourage users to stay on your site and lower your bounce rate, whilst also trying to funnel users to affiliate programs as effectively as possible?
I think the answer to this is to offer something on your site that users come back for. Whether it’s incredible content, jackpot trackers, tournament coverage, live poker room traffic, or MTT player rankings, it doesn’t matter. What does matter is that your website stands out from the crown and makes it as easy as possible for users to find your “high value” stuff.
For example, a lot of affiliate sites do have “OK” content spread across their sites, but their sites are blatantly designed to convert visitors, with “best gambling site” tables on every single page. This isn’t a criticism from me, (I currently use this method on my own bingo site), it just seems stuff like this will be unsustainable in the long run.
Instead, I think webmasters will need to start investing mid to high $x,xxx on every website theme and design, with special coding, dynamic navigation, embedded videos and user-optimisation in mind. Basically, you’ll want to encourage as many page views as possible per visitor.
Attract Repeat Visitors
The kind of things that I suspect you’ll need to code to your site to attract repeat visitors (and keep visitors on your site as long as possible) are interesting blogs to follow, news coverage, exclusive promotions, forums, hand reviews/advice, and of course quality reviews of programs or poker rooms. Notably all of this stuff is “unique”, but is it also requires a great deal of coding to your site. Google also spoke about the fact that they can usually differentiate between high quality and poor quality sites by the html coding and complexity of the website.
A lot of top affiliate sites also integrate video reviews and other things into their reviews – with a link to the forum thread with user-ratings about the program. So in general, these are all the types of things you should be looking for in future gambling affiliate website designs and coding. It won’t just be about content, content, links, content. You’ll need to build a site with lots of dynamic content, features, and reasons for users to stay on your site. Of course you can still channel them to affiliate programs and make money – but at least this way they’ll come back to your site and your user-metrics will be improved in the long run.
In addition to improving designs for users, you’re also going to have to start investing in mobile-friendly versions of your site for your mobile visitors. 60% of people living in the US now own a smart phone, and an increasing number of people are accessing the Internet from a smart phone or tablet (estimated at 12% by 2012).
The following is a guest post from Adam at bingobonuses.net: